LivSo
Marketing Strategy Breakdown

Logo of
LivSo
An overview of
LivSo
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Omnisend
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

LivSo
Ecommerce Marketing Strategy

You can access here some of the data we collect on LivSo ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the LivSo team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Omnisend .

On Panoramata, we gather and analyze the entire LivSo email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'PLEASE READ: Important LivSo Update' and 'Guess who's back!?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 30 on https://livso.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

LivSo
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

LivSo

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1893.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

LivSo

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Omnisend

Most common words

READ: - Important - LivSo - Update - Did - science

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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LivSo

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Featured Email Marketing Assets from

LivSo

PLEASE READ: Important LivSo Update

PLEASE READ: Important LivSo Update

Email from

LivSo

Guess who's back!?

Guess who's back!?

Email from

LivSo

Don't forget the conditioner!

Don't forget the conditioner!

Email from

LivSo

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Featured Ads and Paid Media Examples from

LivSo

LivSo
LivSo

Feed Ad from

LivSo

LivSo
LivSo

Feed Ad from

LivSo

LivSo
LivSo

Feed Ad from

LivSo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://livso.com/

Domain Rating

30
This is the overall metric that matters most, as it sets
LivSo
domain SEO authority.

It shows the power of
LivSo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://livso.com/
, as their domain authority is
30
, their score can be considered under average.

Here, for
https://livso.com/
, as their domain authority is
30
, their score can be considered average.

Here, for
https://livso.com/
, as their domain authority is
30
, their score can be considered pretty good! 🙌

Here, for
https://livso.com/
, as their domain authority is
30
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

760
One of the most important metrics for
LivSo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
692
) and their Domain Rating.

Total Keywords

692
Why does this matter for
LivSo
SEO strategy? 

This is the total number of keywords where 
LivSo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

433
The total number of domain who have a link to  
LivSo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2057
What's a backlink? A link from another domain that redirect to  
LivSo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2057

Backlinks NoFollow

955

Backlinks Redirect

0

Backlinks Images

102

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

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payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →

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LivSo

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"I wish I knew this existed before"
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"Incredible benchmarks"
"Got
5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
"
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Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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