Nuxe

Marketing Strategy Breakdown

Logo of
Nuxe
An overview of
Nuxe
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Nuxe

- Ecommerce marketing strategy

There’s a lot to learn from Nuxe ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Nuxe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 82.54% of their emails - the main ones they use are 🎁 🛍️ 🆕 😍 💗 💡.

We display here a overview of Nuxe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '[J-9] 💡​ Idées cadeaux pour maman cool​' and '🆕 Nouveau: votre soin clean 3-en-1​'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.nuxe.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Nuxe

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

Nuxe

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1725.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nuxe

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Miel - BEAUTY - DAYS - -15% - Les - 24h

Emoji use in subject lines

82.54
% of subject lines have emojis

Most popular emojis

🎁 - 🛍️ - 🆕 - 😍 - 💗 - 💡

🎁 - 🛍️ - 🆕 - 😍 - 💗 - 💡

Yes, these emojis are pretty. But what are their usage telling us? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nuxe

Featured Email Marketing Assets from

Nuxe

[J-9] 💡​ Idées cadeaux pour maman cool​

[J-9] 💡​ Idées cadeaux pour maman cool​

Email from

Nuxe

🆕 Nouveau: votre soin clean 3-en-1​

🆕 Nouveau: votre soin clean 3-en-1​

Email from

Nuxe

👸💗Fête des mères : cadeau de dernière minute​

👸💗Fête des mères : cadeau de dernière minute​

Email from

Nuxe

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Nuxe

Featured Ads and Paid Media Assets from

Nuxe

Nuxe
Nuxe

J'en profite 👉

J'en profite 👉

Feed Ad from

Nuxe

Nuxe
Nuxe

Feed Ad from

Nuxe

Nuxe
Nuxe

Feed Ad from

Nuxe

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nuxe.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Nuxe
domain SEO authority.

It shows the power of
Nuxe
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nuxe.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.nuxe.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.nuxe.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.nuxe.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

24483
One of the most important metrics for
Nuxe
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8211
) and their Domain Rating.

Total Keywords

8211
Why does this matter for
Nuxe
SEO strategy? 

This is the total number of keywords where 
Nuxe
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2531
The total number of domain who have a link to  
Nuxe
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Nuxe
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Nuxe

Softwares and Marketing eCommerce Stack

Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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