There’s a lot to learn from Nuxe ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Nuxe could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
Fun fact - they're using emojis in 82.54% of their emails - the main ones they use are 🎁 🛍️ 🆕 😍 💗 💡.
We display here a overview of Nuxe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '[J-9] 💡 Idées cadeaux pour maman cool' and '🆕 Nouveau: votre soin clean 3-en-1'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.nuxe.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.
Average subject lenght
What about
Nuxe
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nuxe
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
(soon)
Most common words
Miel - BEAUTY - DAYS - -15% - Les - 24h
Emoji use in subject lines
Most popular emojis
🎁 - 🛍️ - 🆕 - 😍 - 💗 - 💡
🎁 - 🛍️ - 🆕 - 😍 - 💗 - 💡
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
![[J-9] 💡 Idées cadeaux pour maman cool](https://global-uploads.webflow.com/60d08d8f7ed64b84fb3552cd/629a09e866ec7eb773558985_0os92s52izwmqiuo2rsanka0r3k1.png)
[J-9] 💡 Idées cadeaux pour maman cool
Email from
Nuxe
🆕 Nouveau: votre soin clean 3-en-1
Email from
Nuxe
👸💗Fête des mères : cadeau de dernière minute
Email from
Nuxe
Feed Ad from
Nuxe
Feed Ad from
Nuxe
Feed Ad from
Nuxe
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
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Discover →More details →Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email.
In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.
When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions.
![How to Use Comparisons In Email Marketing [Updated for 2023]](https://global-uploads.webflow.com/60d08d8f7ed64b84fb3552cd/62ab427eeb7f5e0db642bcf8_Screenshot%202022-06-16%20at%2016.47.09.png)
