Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Lugz ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Lugz improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 37.5% of their emails - the main ones they use are 🛒 ☀️ 📬 ⌛ 📧 📩.

We display here a overview of Lugz email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Lace 'Em Up With The Stagger Lo & Hi' and '📬 Open for Big SAVINGS! Memorial Day 35% Off'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://lugz.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.