Marketing strategy, email examples, ads, inspiration and more.
Lululemon is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.
Lululemon
Average subject length
33
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
3310.84
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-8
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
(soon)
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
workout? - It - s - cool. - Wish - drop
Words appearing most often in the sampled subject lines.
Watch the walkthrough
Explore the brand’s marketing strategy in this video analysis.
Watch the videoDomain rating
82
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
6529645
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
640464
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
33370
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
1448567
Total links from other websites pointing to this brand.
Text backlinks
1431251
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
156588
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
16764
Backlinks that lead to the brand through a redirect.
Image backlinks
102302
Backlinks attached to images rather than text.
Frame backlinks
4
Backlinks recorded inside embedded frames.
Form backlinks
521
Links recorded through HTML form actions.
Explore more brands in these industries
We'll explore here some marketing assets of Lululemon , especially regarding their ecommerce email marketing strategy.
They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Lululemon could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
We display here a overview of Lululemon email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Swim surf or stroll? Yes.' and 'Love smooth support? We have great news.'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://shop.lululemon.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform. Here's a recap of the main best practices of Lululemon and some of its competitors:
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
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