Lululemon

Marketing Strategy Breakdown

Logo of
Lululemon

Lululemon is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback.

An overview of
Lululemon
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Lululemon

- Ecommerce marketing strategy

We'll explore here some marketing assets of Lululemon , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Lululemon could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Lululemon email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Swim surf or stroll? Yes.' and 'Love smooth support? We have great news.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://shop.lululemon.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Lululemon

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Lululemon

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3310.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Lululemon

 gets a score of

-8.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

workout? - It - s - cool. - Wish - drop

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Lululemon

Featured Email Marketing Assets from

Lululemon

Swim surf or stroll? Yes.

Swim surf or stroll? Yes.

Email from

Lululemon

Love smooth support? We have great news.

Love smooth support? We have great news.

Email from

Lululemon

Next up: the ultimate run

Next up: the ultimate run

Email from

Lululemon

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Lululemon

Featured Ads and Paid Media Assets from

Lululemon

Lululemon
Lululemon

Experience the chargefeel workout shoe now and pay for it later. Just choose Afterpay at checkout.

Pace your payments.

Pace your payments.

Feed Ad from

Lululemon

Lululemon
Lululemon

Experience the chargefeel workout shoe now and pay for it later. Just choose Klarna at checkout.

Pace your payments

Pace your payments

Feed Ad from

Lululemon

Lululemon
Lululemon

Introducing: top-to-bottom lululemon. The chargefeel workout shoe just levelled up your gym fit.

lululemon

lululemon

Feed Ad from

Lululemon

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://shop.lululemon.com/

Domain Rating

82
This is the overall metric that matters most, as it sets
Lululemon
domain SEO authority.

It shows the power of
Lululemon
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://shop.lululemon.com/
, as their domain authority is
82
, their score can be considered under average.

Here, for
https://shop.lululemon.com/
, as their domain authority is
82
, their score can be considered average.

Here, for
https://shop.lululemon.com/
, as their domain authority is
82
, their score can be considered pretty good! 🙌

Here, for
https://shop.lululemon.com/
, as their domain authority is
82
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6529645
One of the most important metrics for
Lululemon
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
640464
) and their Domain Rating.

Total Keywords

640464
Why does this matter for
Lululemon
SEO strategy? 

This is the total number of keywords where 
Lululemon
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

33370
The total number of domain who have a link to  
Lululemon
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1448567
What's a backlink? A link from another domain that redirect to  
Lululemon
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1431251

Backlinks NoFollow

156588

Backlinks Redirect

16764

Backlinks Images

102302

Backlinks Frame

4

Backlinks Form

521

Need more assets?
Unlock all the assets on

Lululemon

Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Braintree

Braintree

Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.

payment

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →

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