Snipes USA
Marketing Strategy Breakdown

Logo of
Snipes USA
An overview of
Snipes USA
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Cordial.io
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Snipes USA
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Snipes USA? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Snipes USA could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Cordial.io .

Fun fact - they're using emojis in 17.86% of their emails - the main ones they use are 💥 🦅 🔥 🇸 🇺.

On Panoramata, we gather and analyze the entire Snipes USA email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Memorial Day Discounts You Won't Want to Miss 🔥' and 'Shop This Week's Best Sellers!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.snipesusa.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Recent marketing updates

Email Marketing

Social Advertising

Snipes USA
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Snipes USA

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1058.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Snipes USA

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Cordial.io

Most common words

to - celebrate - Air - Max - Shop - A

Emoji use in subject lines

17.86
% of subject lines have emojis

Most popular emojis

💥 - 🦅 - 🔥 - 🇸 - 🇺

💥 - 🦅 - 🔥 - 🇸 - 🇺

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Snipes USA

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Featured Email Marketing Assets from

Snipes USA

Memorial Day Discounts You Won't Want to Miss 🔥

Memorial Day Discounts You Won't Want to Miss 🔥

Email from

Snipes USA

Shop This Week's Best Sellers!

Shop This Week's Best Sellers!

Email from

Snipes USA

Win a Signed Allen Iverson Eagles Jersey! 🦅

Win a Signed Allen Iverson Eagles Jersey! 🦅

Email from

Snipes USA

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Featured Ads and Paid Media Examples from

Snipes USA

Snipes USA
Snipes USA

Stay looking fresh this summer with all of the classic Three Stripes apparel. Shop adidas clothing at SNIPES today.

Shop adidas clothing at SNIPES

Shop adidas clothing at SNIPES

Feed Ad from

Snipes USA

Snipes USA
Snipes USA

Stay looking fresh this summer with all of the classic Three Stripes apparel. Shop adidas clothing at SNIPES today.

Shop adidas clothing at SNIPES

Shop adidas clothing at SNIPES

Feed Ad from

Snipes USA

Snipes USA
Snipes USA

Bring your loungewear to the next level with adidas. Shop adidas apparel at SNIPES.

Shop adidas clothing at SNIPES

Shop adidas clothing at SNIPES

Feed Ad from

Snipes USA

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.snipesusa.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Snipes USA
domain SEO authority.

It shows the power of
Snipes USA
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.snipesusa.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://www.snipesusa.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://www.snipesusa.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://www.snipesusa.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

144901
One of the most important metrics for
Snipes USA
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
135430
) and their Domain Rating.

Total Keywords

135430
Why does this matter for
Snipes USA
SEO strategy? 

This is the total number of keywords where 
Snipes USA
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7327
The total number of domain who have a link to  
Snipes USA
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Snipes USA
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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