Maivino

Marketing Strategy Breakdown

Logo of
Maivino
An overview of
Maivino
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Maivino

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Maivino? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 61.9% of their emails - the main ones they use are 🍷 🕺🏻 🚨 😉 🤨 🧹.

We display here a overview of Maivino email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were '🍷 Stock up on your fave picnic wine - 25% Discount Site Wide' and '🍷 Celebrate Memorial Day - 25% OFF Wine'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://maivino.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Maivino

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
43.0
characters

What about

Maivino

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1609.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Maivino

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

to - keep - you - busy - ...you - NYE:

Emoji use in subject lines

61.9
% of subject lines have emojis

Most popular emojis

🍷 - 🕺🏻 - 🚨 - 😉 - 🤨 - 🧹

🍷 - 🕺🏻 - 🚨 - 😉 - 🤨 - 🧹

Let's take a moment to review their emoji use. Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Maivino

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Featured Email Marketing Assets from

Maivino

🍷  Stock up on your fave picnic wine - 25% Discount Site Wide

🍷 Stock up on your fave picnic wine - 25% Discount Site Wide

Email from

Maivino

🍷 Celebrate Memorial Day - 25% OFF Wine

🍷 Celebrate Memorial Day - 25% OFF Wine

Email from

Maivino

🍷 Enjoy 25% OFF -The Long Weekend is Almost Here

🍷 Enjoy 25% OFF -The Long Weekend is Almost Here

Email from

Maivino

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Featured Ads and Paid Media Examples from

Maivino

Maivino
Maivino

Feed Ad from

Maivino

Maivino
Maivino

Feed Ad from

Maivino

Maivino
Maivino

Feed Ad from

Maivino

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://maivino.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Maivino
domain SEO authority.

It shows the power of
Maivino
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://maivino.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://maivino.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://maivino.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://maivino.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3
One of the most important metrics for
Maivino
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
133
) and their Domain Rating.

Total Keywords

133
Why does this matter for
Maivino
SEO strategy? 

This is the total number of keywords where 
Maivino
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

230
The total number of domain who have a link to  
Maivino
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

549
What's a backlink? A link from another domain that redirect to  
Maivino
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

547

Backlinks NoFollow

197

Backlinks Redirect

2

Backlinks Images

22

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Fera

Fera

Conversion optimization tool for eCommerce sites using urgency and social proof.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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