Make Up For Ever US

Marketing Strategy Breakdown

Logo of
Make Up For Ever US
An overview of
Make Up For Ever US
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Make Up For Ever US

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Make Up For Ever US.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Make Up For Ever US team!

Fun fact - they're using emojis in 4.41% of their emails - the main ones they use are 🚨 💌 💄.

We display here a overview of Make Up For Ever US email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'MAJOR Deals Are Here' and 'What's better than 20% off?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.makeupforever.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Make Up For Ever US

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Make Up For Ever US

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

856.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Make Up For Ever US

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

here - Get - the - perfect - Your - Off

Emoji use in subject lines

4.41
% of subject lines have emojis

Most popular emojis

🚨 - 💌 - 💄

🚨 - 💌 - 💄

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Make Up For Ever US

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Featured Email Marketing Assets from

Make Up For Ever US

MAJOR Deals Are Here

MAJOR Deals Are Here

Email from

Make Up For Ever US

What's better than 20% off?

What's better than 20% off?

Email from

Make Up For Ever US

Last Chance:20% Off Ends Today

Last Chance:20% Off Ends Today

Email from

Make Up For Ever US

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Featured Ads and Paid Media Examples from

Make Up For Ever US

Make Up For Ever US
Make Up For Ever US

Feed Ad from

Make Up For Ever US

Make Up For Ever US
Make Up For Ever US

Feed Ad from

Make Up For Ever US

Make Up For Ever US
Make Up For Ever US

Feed Ad from

Make Up For Ever US

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.makeupforever.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Make Up For Ever US
domain SEO authority.

It shows the power of
Make Up For Ever US
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://www.makeupforever.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

134657
One of the most important metrics for
Make Up For Ever US
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41033
) and their Domain Rating.

Total Keywords

41033
Why does this matter for
Make Up For Ever US
SEO strategy? 

This is the total number of keywords where 
Make Up For Ever US
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9072
The total number of domain who have a link to  
Make Up For Ever US
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Make Up For Ever US
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

Discover →More details →
UpSellit

UpSellit

Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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