Malfroid

Marketing Strategy Breakdown

Logo of
Malfroid
An overview of
Malfroid
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Malfroid

- Ecommerce marketing strategy

Interested to gather some elements regarding Malfroid ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Malfroid could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Malfroid email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Nouveau BROGUE-MASTER mi-saison 2022' and 'PRÉ-COMMANDE et nouveautés'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 8 on https://malfroid.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Malfroid

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Malfroid

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

237.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Malfroid

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

offer - % - Malfroid - Black - Nouveautés - Cordovan

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Malfroid

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Featured Email Marketing Assets from

Malfroid

Nouveau BROGUE-MASTER mi-saison 2022

Nouveau BROGUE-MASTER mi-saison 2022

Email from

Malfroid

PRÉ-COMMANDE et nouveautés

PRÉ-COMMANDE et nouveautés

Email from

Malfroid

Vive les mariés !

Vive les mariés !

Email from

Malfroid

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Featured Ads and Paid Media Examples from

Malfroid

Malfroid
Malfroid

Feed Ad from

Malfroid

Malfroid
Malfroid

Feed Ad from

Malfroid

Malfroid
Malfroid

Feed Ad from

Malfroid

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://malfroid.com/

Domain Rating

8
This is the overall metric that matters most, as it sets
Malfroid
domain SEO authority.

It shows the power of
Malfroid
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://malfroid.com/
, as their domain authority is
8
, their score can be considered under average.

Here, for
https://malfroid.com/
, as their domain authority is
8
, their score can be considered average.

Here, for
https://malfroid.com/
, as their domain authority is
8
, their score can be considered pretty good! 🙌

Here, for
https://malfroid.com/
, as their domain authority is
8
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1692
One of the most important metrics for
Malfroid
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
698
) and their Domain Rating.

Total Keywords

698
Why does this matter for
Malfroid
SEO strategy? 

This is the total number of keywords where 
Malfroid
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

107
The total number of domain who have a link to  
Malfroid
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Malfroid
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Jetpack

Jetpack

Provides a WordPress site with features previously only available to WordPress.com users.

widgets

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WooCommerce

WooCommerce

Transforms your WordPress website into an online store.

shop

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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YouTube

YouTube

Embedded videos from YouTube.

media

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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