Immi

Marketing Strategy Breakdown

Logo of
Immi

immi has 6g of net carbs, is packed with 21g of protein and 18g of fiber, is keto-friendly, and is entirely plant-based.

An overview of
Immi
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Immi

- Ecommerce marketing strategy

Interested to gather some elements regarding Immi ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Immi improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 53.33% of their emails - the main ones they use are 🍜 🙋 ♀️ 💛 🤩 🤔.

On Panoramata, we gather and analyze the entire Immi email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Save 15% on immi today 🍜' and 'This is it: your 15% discount ends tonight'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://immieats.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Immi

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Immi

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1355.71
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Immi

 gets a score of

0.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

is - LIVE - Even - celebrities - New - tastier

Emoji use in subject lines

53.33
% of subject lines have emojis

Most popular emojis

🍜 - 🙋 - ♀️ - 💛 - 🤩 - 🤔

🍜 - 🙋 - ♀️ - 💛 - 🤩 - 🤔

Yes, these emojis are pretty. But what are their usage telling us? To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Immi

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Featured Email Marketing Assets from

Immi

Save 15% on immi today 🍜

Save 15% on immi today 🍜

Email from

Immi

This is it: your 15% discount ends tonight

This is it: your 15% discount ends tonight

Email from

Immi

We've missed you chandao

We've missed you chandao

Email from

Immi

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Featured Ads and Paid Media Examples from

Immi

Immi
Immi

"Ramen lovers just got a healthy option to slurp." - Forbes🏋️ 21g protein🍜 6g net carbs🌱 100% plant-based🌟 50,000+ happy customers

The Delicious Ramen That's Good For You

The Delicious Ramen That's Good For You

Feed Ad from

Immi

Immi
Immi

Finally! Back In Stock 🍜

Finally! Back In Stock 🍜

Feed Ad from

Immi

Immi
Immi

Finally! Back In Stock 🍜

Finally! Back In Stock 🍜

Feed Ad from

Immi

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://immieats.com/

Domain Rating

48
This is the overall metric that matters most, as it sets
Immi
domain SEO authority.

It shows the power of
Immi
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://immieats.com/
, as their domain authority is
48
, their score can be considered under average.

Here, for
https://immieats.com/
, as their domain authority is
48
, their score can be considered average.

Here, for
https://immieats.com/
, as their domain authority is
48
, their score can be considered pretty good! 🙌

Here, for
https://immieats.com/
, as their domain authority is
48
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

34107
One of the most important metrics for
Immi
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16930
) and their Domain Rating.

Total Keywords

16930
Why does this matter for
Immi
SEO strategy? 

This is the total number of keywords where 
Immi
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

916
The total number of domain who have a link to  
Immi
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Immi
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3

Backlinks NoFollow

3

Backlinks Redirect

0

Backlinks Images

2

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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FullStory

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Google AdWords Conversion

Adwords conversion tracking code.

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

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payment

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