Interested to gather some elements regarding Chomps ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are ⭐ ⛰️ ⏳ 🌸 👋 ❤️.
We display here a overview of Chomps email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'The Stick Series: Celebrate Valentine's Day With Us ❤️' and 'The Stick Series: Need some recipe inspo? You're in luck! 😉'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://chomps.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject lenght
What about
Chomps
then?
With their average of
42
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Chomps
gets a score of
-1.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
taste - and - clean - ingredients - Hello - with
Emoji use in subject lines
Most popular emojis
⭐ - ⛰️ - ⏳ - 🌸 - 👋 - ❤️
⭐ - ⛰️ - ⏳ - 🌸 - 👋 - ❤️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
The Stick Series: Celebrate Valentine's Day With Us ❤️
Email from
Chomps
The Stick Series: Need some recipe inspo? You're in luck! 😉
Email from
Chomps
The Stick Series: Food Allergy Awareness 💗
Email from
Chomps
Shop Chomps meat snacks with simple ingredients and amazing taste.
Feed Ad from
Chomps
Shop Chomps meat snacks with quality protein, zero sugar, and simple ingredients.
Feed Ad from
Chomps
Shop Chomps meat snacks with top quality protein and amazing taste.
Feed Ad from
Chomps
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
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Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.
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A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
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Yahoo advertising network and search engine marketing solutions.
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A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
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Discover →More details →Though food is a primary need and always a must-buy, food brands still need to work hard to gain customers and their loyalty. Same is true when creating newsletters to send to the audience. The email should be as enticing as the food you offer.
For your benchmark , these 3 softwares will be useful.
Need to boost your email marketing strategies? Here are 10 subject line ideas and examples from popular bag brands that you can try -- the sooner the better!
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