Outdoor Provisions

Marketing Strategy Breakdown

Logo of
Outdoor Provisions
An overview of
Outdoor Provisions
Marketing Strategy data - their Email Marketing Strategy (some of their
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Outdoor Provisions

- Ecommerce marketing strategy

There’s a lot to learn from Outdoor Provisions ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

We display here a overview of Outdoor Provisions email marketing strategy - along with other brands from the Food industry.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Outdoor Provisions

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Outdoor Provisions

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Outdoor Provisions

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Outdoor Provisions

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Featured Email Marketing Assets from

Outdoor Provisions

Email from

Outdoor Provisions

Email from

Outdoor Provisions

Email from

Outdoor Provisions

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Featured Ads and Paid Media Examples from

Outdoor Provisions

Outdoor Provisions
Outdoor Provisions

Feed Ad from

Outdoor Provisions

Outdoor Provisions
Outdoor Provisions

Feed Ad from

Outdoor Provisions

Outdoor Provisions
Outdoor Provisions

Feed Ad from

Outdoor Provisions

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://outdoorprovisions.co.uk/

Domain Rating

This is the overall metric that matters most, as it sets
Outdoor Provisions
domain SEO authority.

It shows the power of
Outdoor Provisions
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://outdoorprovisions.co.uk/
, as their domain authority is
, their score can be considered under average.

Here, for
https://outdoorprovisions.co.uk/
, as their domain authority is
, their score can be considered average.

Here, for
https://outdoorprovisions.co.uk/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://outdoorprovisions.co.uk/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

368
One of the most important metrics for
Outdoor Provisions
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Outdoor Provisions
SEO strategy? 

This is the total number of keywords where 
Outdoor Provisions
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2657879
The total number of domain who have a link to  
Outdoor Provisions
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

58
What's a backlink? A link from another domain that redirect to  
Outdoor Provisions
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1532

Backlinks NoFollow

765

Backlinks Redirect

57

Backlinks Images

766

Backlinks Frame

275

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Craft

Craft

Craft is a flexible CMS system designed by Pixel & Tonic.

cms

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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