Ministry of Supply

Marketing Strategy Breakdown

Logo of
Ministry of Supply
An overview of
Ministry of Supply
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Ministry of Supply

- Ecommerce marketing strategy

You can access here some of the data we collect on Ministry of Supply ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Ministry of Supply could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 13.76% of their emails - the main ones they use are ♀️ 🚨 🏃 🐑 🍃 ☕.

On Panoramata, we gather and analyze the entire Ministry of Supply email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Launching Now: Rockport Total Motion R+M° Shoes' and 'Last Chance to Save on Select Styles'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://www.ministryofsupply.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Ministry of Supply

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Ministry of Supply

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4275.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ministry of Supply

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

CEO - Checking - In - and - Meet - Your

Emoji use in subject lines

13.76
% of subject lines have emojis

Most popular emojis

♀️ - 🚨 - 🏃 - 🐑 - 🍃 - ☕

♀️ - 🚨 - 🏃 - 🐑 - 🍃 - ☕

Let's take a moment to review their emoji use. There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyLooking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Ministry of Supply

with Panoramata

Featured Email Marketing Assets from

Ministry of Supply

Launching Now: Rockport Total Motion R+M° Shoes

Launching Now: Rockport Total Motion R+M° Shoes

Email from

Ministry of Supply

Last Chance to Save on Select Styles

Last Chance to Save on Select Styles

Email from

Ministry of Supply

Introducing the Father's Day System° bundle

Introducing the Father's Day System° bundle

Email from

Ministry of Supply

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Ministry of Supply

Ministry of Supply
Ministry of Supply

Feed Ad from

Ministry of Supply

Ministry of Supply
Ministry of Supply

Feed Ad from

Ministry of Supply

Ministry of Supply
Ministry of Supply

Feed Ad from

Ministry of Supply

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ministryofsupply.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Ministry of Supply
domain SEO authority.

It shows the power of
Ministry of Supply
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ministryofsupply.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://www.ministryofsupply.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://www.ministryofsupply.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://www.ministryofsupply.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

18706
One of the most important metrics for
Ministry of Supply
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11837
) and their Domain Rating.

Total Keywords

11837
Why does this matter for
Ministry of Supply
SEO strategy? 

This is the total number of keywords where 
Ministry of Supply
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

742
The total number of domain who have a link to  
Ministry of Supply
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

184
What's a backlink? A link from another domain that redirect to  
Ministry of Supply
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

226

Backlinks NoFollow

223

Backlinks Redirect

0

Backlinks Images

77

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Coming soon.

Discover the best way to track brands (like

Ministry of Supply

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Palace Skateboards

Fashion

More details →

DC Shoes

Fashion

More details →

FusionBra

Fashion

More details →

Carhartt

Fashion

More details →

ENVT

Fashion

More details →

BOTT

Fashion

More details →

Related Insights

Sober October email marketing: campaign inspiration and examples

Today, we’re here for two things: first, to inspire you to add Sober October to your marketing calendar, and second, to provide you with good examples of email marketing curated from some popular brands to serve as inspiration. We were able to keep track of these marketing emails with the help of the latest eCommerce benchmarking tool Panoramata.

Marketing
Sober October email marketing: campaign inspiration and examples

20 Abandoned Cart Flow Examples to Recoup Lost Sales

$18B a year. That’s how much companies lose due to cart abandonment. Through this post, we’ll give you inspiration for how to recover lost checkouts and keep customers coming back. You’ll learn the tips and tricks of the trade used by the most successful eCommerce companies. 

Marketing
20 Abandoned Cart Flow Examples to Recoup Lost Sales

What Kind of Ecommerce Reviews Can You Use on Ads?

Ads need angles -- where creativity meets purpose and campaigns meet objectives. The angle you take for ads determines the pitch, the creative concepts, the images and the copywriting after you set your advertising objectives. 

Marketing
What Kind of Ecommerce Reviews Can You Use on Ads?

Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.