Reiss - EN

Marketing Strategy Breakdown

Logo of
Reiss - EN
An overview of
Reiss - EN
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Reiss - EN

- Ecommerce marketing strategy

We'll explore here some marketing assets of Reiss - EN , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Reiss - EN team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

We display here a overview of Reiss - EN email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New Event New Outfit.' and 'Coming soon: REISS x CHÉ'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.reiss.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Reiss - EN

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Reiss - EN

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4707.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-8.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Reiss - EN

 gets a score of

-8.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

is - an - Occasion - Summer - New - The

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Reiss - EN

Featured Email Marketing Assets from

Reiss - EN

New Event New Outfit.

New Event New Outfit.

Email from

Reiss - EN

Coming soon: REISS x CHÉ

Coming soon: REISS x CHÉ

Email from

Reiss - EN

Her Majesty's Platinum Jubilee

Her Majesty's Platinum Jubilee

Email from

Reiss - EN

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Reiss - EN

Featured Ads and Paid Media Assets from

Reiss - EN

Reiss - EN
Reiss - EN

Onze nieuwe collectie maakt de verbinding tussen modieuze en functionele looks. Shop de collectie.

Style Refresh

Style Refresh

Feed Ad from

Reiss - EN

Reiss - EN
Reiss - EN

Onze nieuwe collectie maakt de verbinding tussen modieuze en functionele looks. Shop de collectie.

Style Refresh

Style Refresh

Feed Ad from

Reiss - EN

Reiss - EN
Reiss - EN

Onze nieuwe collectie maakt de verbinding tussen modieuze en functionele looks. Shop de collectie.

Style Refresh

Style Refresh

Feed Ad from

Reiss - EN

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.reiss.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Reiss - EN
domain SEO authority.

It shows the power of
Reiss - EN
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.reiss.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.reiss.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.reiss.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.reiss.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

585701
One of the most important metrics for
Reiss - EN
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
152432
) and their Domain Rating.

Total Keywords

152432
Why does this matter for
Reiss - EN
SEO strategy? 

This is the total number of keywords where 
Reiss - EN
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

10662
The total number of domain who have a link to  
Reiss - EN
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

458340
What's a backlink? A link from another domain that redirect to  
Reiss - EN
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

454919

Backlinks NoFollow

112739

Backlinks Redirect

1651

Backlinks Images

71410

Backlinks Frame

1

Backlinks Form

1759

Need more assets?
Unlock all the assets on

Reiss - EN

Softwares and Marketing eCommerce Stack

Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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WordPress

WordPress

WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

cms

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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