Mona Gallery

Marketing Strategy Breakdown

Logo of
Mona Gallery
An overview of
Mona Gallery
Marketing Strategy data - their Email Marketing Strategy (some of their
Drip
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Art
ecommerce industry.

Mona Gallery

- Ecommerce marketing strategy

There’s a lot to learn from Mona Gallery ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Mona Gallery improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Drip (a great ecommerce email marketing platform built to drive more ecommerce revenue, so its focus on ecommerce is a great plus!).

On Panoramata, we gather and analyze the entire Mona Gallery email marketing strategy - along with other brands from the Art industry. Amongst their last emails sent, one of them was 'Welcome to Mona - Get Started Building 🛠'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.mona.gallery/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Mona Gallery

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Mona Gallery

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

55.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mona Gallery

 gets a score of

0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Drip

Most common words

Mona - Building - Get - Started - Welcome - -

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Mona Gallery

with Panoramata

Featured Email Marketing Assets from

Mona Gallery

Welcome to Mona - Get Started Building 🛠

Welcome to Mona - Get Started Building 🛠

Email from

Mona Gallery

Email from

Mona Gallery

Email from

Mona Gallery

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Mona Gallery

Mona Gallery
Mona Gallery

Feed Ad from

Mona Gallery

Mona Gallery
Mona Gallery

Feed Ad from

Mona Gallery

Mona Gallery
Mona Gallery

Feed Ad from

Mona Gallery

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.mona.gallery/

Domain Rating

44
This is the overall metric that matters most, as it sets
Mona Gallery
domain SEO authority.

It shows the power of
Mona Gallery
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.mona.gallery/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://www.mona.gallery/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://www.mona.gallery/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://www.mona.gallery/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1460
One of the most important metrics for
Mona Gallery
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
339
) and their Domain Rating.

Total Keywords

339
Why does this matter for
Mona Gallery
SEO strategy? 

This is the total number of keywords where 
Mona Gallery
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

419
The total number of domain who have a link to  
Mona Gallery
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Mona Gallery
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
Vercel

Vercel

Serverless hosting platform. Previously known as ZEIT.

hosting

Discover →More details →

Discover the best way to track brands (like

Mona Gallery

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Axie Infinity

Art

More details →

Ateliers d'Art de France

Art

More details →

Water & Music

Art

More details →

Showtime

Art

More details →

Related Insights

Email marketing best practices for Jewelry industry

Today’s post shares some of the email marketing best practices we’ve seen in popular jewelry brands. So if you’re looking for inspiration to make your email campaigns sparkle like diamonds, simply scroll through and enjoy.

Marketing
Email marketing best practices for Jewelry industry

5 Best Tools For Ecommerce Competitor Analysis

Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.

Marketing
5 Best Tools For Ecommerce Competitor Analysis

Why is Email Marketing Important for eCommerce?

Email marketing is truly powerful, result-oriented, and lends itself well to several aspects of digital marketing that make it indispensable. 

Marketing
Why is Email Marketing Important for eCommerce?

Related Industries

NFT

brands overview

NFTs (short for non-fungible token) are individual tokens with valuable information stored in them. At a basic level, an NFT is a digital asset that links ownership to unique physical or digital items, such as works of art, real estate, music, or videos. NFTs can be considered modern-day collectibles.

NFT
brands →

Art

brands overview

Art
brands →

Ready to dive in?
Get started today.