Nespresso - US

Marketing Strategy Breakdown

Logo of
Nespresso - US
An overview of
Nespresso - US
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Nespresso - US

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Nespresso - US, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Nespresso - US improve their open rate, especially on mobile devices.

On Panoramata, we gather and analyze the entire Nespresso - US email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Nespresso : Registration with the Club' and 'Receive 25% off on Machines this Weekend'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://www.nespresso.com/us/en. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Nespresso - US

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Nespresso - US

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

335.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nespresso - US

 gets a score of

-5.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

off - on - Machines - this - Nespresso - Receive

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nespresso - US

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Featured Email Marketing Assets from

Nespresso - US

Nespresso : Registration with the Club

Nespresso : Registration with the Club

Email from

Nespresso - US

Receive 25% off on Machines this Weekend

Receive 25% off on Machines this Weekend

Email from

Nespresso - US

Email from

Nespresso - US

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Featured Ads and Paid Media Examples from

Nespresso - US

Nespresso - US
Nespresso - US

Enjoy while supplies last.

Enjoy while supplies last.

Feed Ad from

Nespresso - US

Nespresso - US
Nespresso - US

Enjoy while supplies last.

Enjoy while supplies last.

Feed Ad from

Nespresso - US

Nespresso - US
Nespresso - US

Enjoy while supplies last.

Enjoy while supplies last.

Feed Ad from

Nespresso - US

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.nespresso.com/us/en

Domain Rating

82
This is the overall metric that matters most, as it sets
Nespresso - US
domain SEO authority.

It shows the power of
Nespresso - US
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.nespresso.com/us/en
, as their domain authority is
82
, their score can be considered under average.

Here, for
https://www.nespresso.com/us/en
, as their domain authority is
82
, their score can be considered average.

Here, for
https://www.nespresso.com/us/en
, as their domain authority is
82
, their score can be considered pretty good! 🙌

Here, for
https://www.nespresso.com/us/en
, as their domain authority is
82
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

495288
One of the most important metrics for
Nespresso - US
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
58232
) and their Domain Rating.

Total Keywords

58232
Why does this matter for
Nespresso - US
SEO strategy? 

This is the total number of keywords where 
Nespresso - US
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4772
The total number of domain who have a link to  
Nespresso - US
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Nespresso - US
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Coffee

brands overview

Coffee, a drink made from the roasted and ground seeds ( coffee beans) of a tropical plant, comprises a large part of the Beverage industry. It is a beloved drink known for its ability to fine-tune your focus and boost your energy levels. In fact, many people depend on their daily cup right when they wake up to get their day started on the right foot.

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Coffee machines (or coffeemaker) are electric countertop appliances. They brew hot coffee automatically. It comprises a glass coffee pot, water reservoir, filter basket, and a hot plate. offee machines decrease the efforts and the time required for preparing a coffee cup. 

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