Purpose Tea

Marketing Strategy Breakdown

Logo of
Purpose Tea
An overview of
Purpose Tea
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Purpose Tea

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Purpose Tea, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Purpose Tea could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 57.14% of their emails - the main ones they use are 💜 ♀️ 🙋 🎉 📣.

On Panoramata, we gather and analyze the entire Purpose Tea email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'The word is out! 📣' and 'Get $3 OFF using code: MINDFUL3'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 28 on https://purposetea.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Purpose Tea

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Purpose Tea

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

670.38
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Purpose Tea

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

using - code: - MINDFUL3 - The - The - $3

Emoji use in subject lines

57.14
% of subject lines have emojis

Most popular emojis

💜 - ♀️ - 🙋 - 🎉 - 📣

💜 - ♀️ - 🙋 - 🎉 - 📣

Let's take a moment to review their emoji use. There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Purpose Tea

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Featured Email Marketing Assets from

Purpose Tea

The word is out! 📣

The word is out! 📣

Email from

Purpose Tea

Get $3 OFF using code: MINDFUL3

Get $3 OFF using code: MINDFUL3

Email from

Purpose Tea

6+6 = $4 OFF!

6+6 = $4 OFF!

Email from

Purpose Tea

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Featured Ads and Paid Media Examples from

Purpose Tea

Purpose Tea
Purpose Tea

Are you a @wholefoods shopper? Then keep reading because you are up for a treat! 🤗 🎉 _ Attention! Austin, San Antonio, DFW, Oklahoma, Arkansas, Houston and Louisiana! Purpose Tea is OFFICIALLY in MORE Whole Foods Market locations throughout the Southwest region. Grab some Antioxidant-rich boosting Purpose Purple Tea next time you shop. _ Find a store near you at #thelinkinbio

Purpose Tea

Purpose Tea

Feed Ad from

Purpose Tea

Purpose Tea
Purpose Tea

Detox, Hydrate, & Refresh with Purpose Tea this Summer!💦 ☀️ _ The temps are rising even higher 📈😪🤒🥴 and as the summer continues to heat up, your body needs new ways to stay cool and healthy. Purple Tea is the best way to make sure your body is getting the hydration and nutrients it needs, while still providing all the delicious flavor you enjoy and don't get from water alone. _ Sugary sodas and alcoholic beverages can steer you towards dehydration, fast! Add purple tea to your day by enjoying a cool, refreshing, tasty drink when you feel a thirst coming on. Proper hydration is as important as wearing sunscreen, so take your sips seriously! _ FOR A LIMITED TIME! Get FREE SHIPPING on your order of $18 and up throughout the month of July. Grab your favorite Purpose flavors, including delicious Watermelon Mint, and keep your hydration up throughout the summer months. www.purposetea.com

Purpose Tea

Purpose Tea

Feed Ad from

Purpose Tea

Purpose Tea
Purpose Tea

Feed Ad from

Purpose Tea

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://purposetea.com/

Domain Rating

28
This is the overall metric that matters most, as it sets
Purpose Tea
domain SEO authority.

It shows the power of
Purpose Tea
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://purposetea.com/
, as their domain authority is
28
, their score can be considered under average.

Here, for
https://purposetea.com/
, as their domain authority is
28
, their score can be considered average.

Here, for
https://purposetea.com/
, as their domain authority is
28
, their score can be considered pretty good! 🙌

Here, for
https://purposetea.com/
, as their domain authority is
28
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1427
One of the most important metrics for
Purpose Tea
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
462
) and their Domain Rating.

Total Keywords

462
Why does this matter for
Purpose Tea
SEO strategy? 

This is the total number of keywords where 
Purpose Tea
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

175
The total number of domain who have a link to  
Purpose Tea
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

567
What's a backlink? A link from another domain that redirect to  
Purpose Tea
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

566

Backlinks NoFollow

293

Backlinks Redirect

1

Backlinks Images

126

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Tea

brands overview

In the tea industry, black tea is the most popular type of tea, accounting for approximately 60% of all tea sales. Green tea is the second most popular type of tea, accounting for approximately 20% of all tea sales. Herbal tea is the third most popular type of tea, accounting for approximately 15% of all tea sales. White tea is the fourth most popular type of tea, accounting for approximately 5% of all tea sales. 

Tea
brands →

Beverage

brands overview

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brands →

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