Tan-Luxe

Marketing Strategy Breakdown

Logo of
Tan-Luxe
An overview of
Tan-Luxe
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Tan-Luxe

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Tan-Luxe ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tan-Luxe team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 16.33% of their emails - the main ones they use are 👀 ⭐ ✨ 👋🏽.

On Panoramata, we gather and analyze the entire Tan-Luxe email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '50% off just for you' and 'Super skin is in'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 37 on https://tan-luxe.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Tan-Luxe

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Tan-Luxe

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1776.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tan-Luxe

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

FRIDAY - SALE - SAVE - 50% - Skin - Marc

Emoji use in subject lines

16.33
% of subject lines have emojis

Most popular emojis

👀 - ⭐ - ✨ - 👋🏽

👀 - ⭐ - ✨ - 👋🏽

Fun emoji take, right? What does that mean for their digital marketing strategy? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Tan-Luxe

with Panoramata

Featured Email Marketing Assets from

Tan-Luxe

50% off just for you

50% off just for you

Email from

Tan-Luxe

Super skin is in

Super skin is in

Email from

Tan-Luxe

SUPER SALE

SUPER SALE

Email from

Tan-Luxe

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Tan-Luxe

Tan-Luxe
Tan-Luxe

Feed Ad from

Tan-Luxe

Tan-Luxe
Tan-Luxe

Feed Ad from

Tan-Luxe

Tan-Luxe
Tan-Luxe

Feed Ad from

Tan-Luxe

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://tan-luxe.com/

Domain Rating

37
This is the overall metric that matters most, as it sets
Tan-Luxe
domain SEO authority.

It shows the power of
Tan-Luxe
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://tan-luxe.com/
, as their domain authority is
37
, their score can be considered under average.

Here, for
https://tan-luxe.com/
, as their domain authority is
37
, their score can be considered average.

Here, for
https://tan-luxe.com/
, as their domain authority is
37
, their score can be considered pretty good! 🙌

Here, for
https://tan-luxe.com/
, as their domain authority is
37
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27906
One of the most important metrics for
Tan-Luxe
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2810
) and their Domain Rating.

Total Keywords

2810
Why does this matter for
Tan-Luxe
SEO strategy? 

This is the total number of keywords where 
Tan-Luxe
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

715
The total number of domain who have a link to  
Tan-Luxe
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5942
What's a backlink? A link from another domain that redirect to  
Tan-Luxe
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5932

Backlinks NoFollow

3080

Backlinks Redirect

10

Backlinks Images

418

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Gravity Forms

Gravity Forms

Contact Forms for WordPress.

widgets

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
MyShopify

MyShopify

Hosted Shopify store.

link

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

Discover →More details →

Discover the best way to track brands (like

Tan-Luxe

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Flamingo

Personal Care

More details →

flaconi

Personal Care

More details →

The 7 Virtues

Personal Care

More details →

LASHFOOD

Personal Care

More details →

Hanni

Personal Care

More details →

Hi Smile

Personal Care

More details →

Related Insights

How to keep track of Competitors‘ Prices in Ecommerce

Many business owners and marketers just like you struggle to stay ahead of the curve, especially when it comes to pricing their products competitively. You have the solution right at your fingertips. It's called competitor price tracking, and it's a surefire way to keep up with your ecommerce rivals and boost profitability. 

Marketing
How to keep track of Competitors‘ Prices in Ecommerce

How to Create an Efficient Email Marketing Strategy for eCommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Marketing
How to Create an Efficient Email Marketing Strategy for eCommerce

Email Marketing Competitor Benchmarking Intelligence: A Guide

Knowledge is power & knowing what your competitors are doing is one of the best ways to stay ahead of competition as far as email marketing goes. Next step? Going all out to learn who your competitors are, what they do with respect to email marketing, understanding their tactics and strategies, and using what you know to your advantage.

Marketing
Email Marketing Competitor Benchmarking Intelligence: A Guide

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.