Oliver Pluff & Company

Marketing Strategy Breakdown

Logo of
Oliver Pluff & Company
An overview of
Oliver Pluff & Company
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Oliver Pluff & Company

- Ecommerce marketing strategy

There’s a lot to learn from Oliver Pluff & Company ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Oliver Pluff & Company could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44693% of their emails - the main ones they use are 🎉.

On Panoramata, we gather and analyze the entire Oliver Pluff & Company email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Never Miss a Tea Sale!' and 'Happy International Tea Day \u{1FAD6}🎉'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://oliverpluff.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Oliver Pluff & Company

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
34.0
characters

What about

Oliver Pluff & Company

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2344.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Oliver Pluff & Company

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

a - Tea - Sale - Welcome - Confirm - Up

Emoji use in subject lines

12.5
% of subject lines have emojis

Most popular emojis

🎉

🎉

Fun emoji take, right? What does that mean for their digital marketing strategy? Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Oliver Pluff & Company

Featured Email Marketing Assets from

Oliver Pluff & Company

Never Miss a Tea Sale!

Never Miss a Tea Sale!

Email from

Oliver Pluff & Company

Happy International Tea Day \u{1FAD6}🎉

Happy International Tea Day \u{1FAD6}🎉

Email from

Oliver Pluff & Company

Shop Our Bestselling Teas

Shop Our Bestselling Teas

Email from

Oliver Pluff & Company

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Oliver Pluff & Company

Featured Ads and Paid Media Assets from

Oliver Pluff & Company

Oliver Pluff & Company
Oliver Pluff & Company

Let's get this par-tea started! Shop Oliver Pluff's award winning teas to find your new favorite brew.

Spiced Hibiscus Summer Toddy  Kit

Spiced Hibiscus Summer Toddy Kit

Feed Ad from

Oliver Pluff & Company

Oliver Pluff & Company
Oliver Pluff & Company

Let's get this par-tea started! Shop Oliver Pluff's award winning teas to find your new favorite brew.

Oliver Pluff & Company

Oliver Pluff & Company

Feed Ad from

Oliver Pluff & Company

Oliver Pluff & Company
Oliver Pluff & Company

Fruit Tea Collection

Fruit Tea Collection

Feed Ad from

Oliver Pluff & Company

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://oliverpluff.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Oliver Pluff & Company
domain SEO authority.

It shows the power of
Oliver Pluff & Company
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://oliverpluff.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://oliverpluff.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://oliverpluff.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://oliverpluff.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1167
One of the most important metrics for
Oliver Pluff & Company
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1571
) and their Domain Rating.

Total Keywords

1571
Why does this matter for
Oliver Pluff & Company
SEO strategy? 

This is the total number of keywords where 
Oliver Pluff & Company
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

279
The total number of domain who have a link to  
Oliver Pluff & Company
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1854
What's a backlink? A link from another domain that redirect to  
Oliver Pluff & Company
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1853

Backlinks NoFollow

366

Backlinks Redirect

1

Backlinks Images

92

Backlinks Frame

0

Backlinks Form

0

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Oliver Pluff & Company

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Tea

brands overview

In the tea industry, black tea is the most popular type of tea, accounting for approximately 60% of all tea sales. Green tea is the second most popular type of tea, accounting for approximately 20% of all tea sales. Herbal tea is the third most popular type of tea, accounting for approximately 15% of all tea sales. White tea is the fourth most popular type of tea, accounting for approximately 5% of all tea sales. 

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