Barcode

Marketing Strategy Breakdown

Logo of
Barcode
An overview of
Barcode
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Barcode

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Barcode? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Barcode team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 14.29% of their emails - the main ones they use are 😌 📣 🚀 🤝 💪.

On Panoramata, we gather and analyze the entire Barcode email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Remember that thing you loved to do?' and 'Not Everyone Plays 4 Quarters'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://drinkbarcode.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Recent marketing updates

Email Marketing

Social Advertising

Barcode

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Barcode

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2371.27
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Barcode

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

your - order - What - s - Tis - in.

Emoji use in subject lines

14.29
% of subject lines have emojis

Most popular emojis

😌 - 📣 - 🚀 - 🤝 - 💪

😌 - 📣 - 🚀 - 🤝 - 💪

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Barcode

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Featured Email Marketing Assets from

Barcode

Remember that thing you loved to do?

Remember that thing you loved to do?

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Barcode

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Does Ashwagandha ACTUALLY work?

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Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drinkbarcode.com/

Domain Rating

40
This is the overall metric that matters most, as it sets
Barcode
domain SEO authority.

It shows the power of
Barcode
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drinkbarcode.com/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://drinkbarcode.com/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://drinkbarcode.com/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://drinkbarcode.com/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

369
One of the most important metrics for
Barcode
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
386
) and their Domain Rating.

Total Keywords

386
Why does this matter for
Barcode
SEO strategy? 

This is the total number of keywords where 
Barcode
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

223
The total number of domain who have a link to  
Barcode
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

748
What's a backlink? A link from another domain that redirect to  
Barcode
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

746

Backlinks NoFollow

338

Backlinks Redirect

2

Backlinks Images

56

Backlinks Frame

0

Backlinks Form

0

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Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

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Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

growth

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

More details →
Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Intercom for Shopify

Intercom for Shopify

Use Intercom Engage or Respond to engage, support and convert your users at scale.

shop

More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

More details →
Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

More details →
Refersion

Refersion

Affiliate tracking management program.

ads

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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"I wish I knew this existed before"
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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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"
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