OMEGA

Marketing Strategy Breakdown

Logo of
OMEGA
An overview of
OMEGA
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

OMEGA

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for OMEGA, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they're pretty good! For instance, regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! OMEGA could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

On Panoramata, we gather and analyze the entire OMEGA email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Confirm your email address' and 'Your subscription has been confirmed.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 78 on https://www.omegawatches.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

OMEGA

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

OMEGA

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

40.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

OMEGA

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

confirmed. - subscription - has - been - Confirm - Your

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

OMEGA

Featured Email Marketing Assets from

OMEGA

Confirm your email address

Confirm your email address

Email from

OMEGA

Your subscription has been confirmed.

Your subscription has been confirmed.

Email from

OMEGA

Email from

OMEGA

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

OMEGA

Featured Ads and Paid Media Assets from

OMEGA

OMEGA
OMEGA

Feed Ad from

OMEGA

OMEGA
OMEGA

Feed Ad from

OMEGA

OMEGA
OMEGA

Feed Ad from

OMEGA

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.omegawatches.com/

Domain Rating

78
This is the overall metric that matters most, as it sets
OMEGA
domain SEO authority.

It shows the power of
OMEGA
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.omegawatches.com/
, as their domain authority is
78
, their score can be considered under average.

Here, for
https://www.omegawatches.com/
, as their domain authority is
78
, their score can be considered average.

Here, for
https://www.omegawatches.com/
, as their domain authority is
78
, their score can be considered pretty good! 🙌

Here, for
https://www.omegawatches.com/
, as their domain authority is
78
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1733086
One of the most important metrics for
OMEGA
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
222262
) and their Domain Rating.

Total Keywords

222262
Why does this matter for
OMEGA
SEO strategy? 

This is the total number of keywords where 
OMEGA
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

17087
The total number of domain who have a link to  
OMEGA
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3957281
What's a backlink? A link from another domain that redirect to  
OMEGA
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3942137

Backlinks NoFollow

212271

Backlinks Redirect

2756

Backlinks Images

772587

Backlinks Frame

29

Backlinks Form

12260

Need more assets?
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OMEGA

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Affirm

Affirm

Monthly payment option for purchases.

payment

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Magento 2 Enterprise

Magento 2 Enterprise

Enterprise version of Magento 2.

shop

Discover →More details →
Magento 2 Community

Magento 2 Community

Community Version of Magento Version 2.

shop

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Magento 2

Magento 2

Magento ecommerce solution version 2 rewrite.

shop

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

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Magento Enterprise

Magento Enterprise

Magento Enterprise Edition is a eCommerce platform that can scale to support the largest of online stores. Owned by Adobe.

shop

Discover →More details →
Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →

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Related Industries

Watches

brands overview

A watch is a portable timepiece intended to be carried or worn by a person. In the watch industry, creating an enticing and attractive brand is essential. People tend to be picky when it comes to selecting a suitable watch for their outfits. Men especially find it fascinating to get an attractive and luxury watch that matches their professional outlook.

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brands →

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brands overview

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