There’s a lot to learn from OneBlade ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the OneBlade team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 23.68% of their emails - the main ones they use are ✔️ 🚨 🦾 🖤 3️ ☀️.
We display here a overview of OneBlade email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'In The Mood For A Sale?' and 'A Gift That Lasts'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://www.onebladeshave.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
OneBlade
then?
With their average of
26
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
OneBlade
gets a score of
-3.9
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Plunge - A - Word - About - No - Word
Emoji use in subject lines
Most popular emojis
✔️ - 🚨 - 🦾 - 🖤 - 3️ - ☀️
✔️ - 🚨 - 🦾 - 🖤 - 3️ - ☀️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
In The Mood For A Sale?
Email from
OneBlade
A Gift That Lasts
Email from
OneBlade
Top Rated ✔️ Best Selling ✔️
Email from
OneBlade
Finally, a razor that cuts through the BS.It's not cheaper. It's not faster. But 96% of men who try it never pick up their old razor again. On your first shave, you'll immediately notice its weight and the precision of the Platinum-Coated Japanese Steel Blade. OneBlade simply glides across your face without leaving any nicks, red bumps, or irritation.It's a no-brainer. Make the switch today. 👇
Feed Ad from
OneBlade
"I have grown to love the shaving ritual in the morning because of this razor. No nicks or cuts and slides smoothly across my face." - Brandon C. Click to see why 96% of people who make the switch, never look back.
Feed Ad from
OneBlade
WARNING: Side effects of shaving with the OneBlade Core Razor may include: 🧑🦲 Ridiculously smooth skin🍆 Hyper Confidence🤴 Inflated ego
Feed Ad from
OneBlade
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
Schedule a time
The shoe industry has seen a significant number of new players entering the market. With the competition becoming fiercer, the industry has stepped up its e-commerce marketing strategies, particularly focusing on email marketing and social media advertising to differentiate itself and capture consumer attention.
![Email Marketing Strategies in the Shoe Industry [Best Practices & Examples]](https://assets-global.website-files.com/60d08d8f7ed64b84fb3552cd/64aaaff837b580eded09c78c_Blog%20Post%20Thumbnail.png)
For your benchmark , these 3 softwares will be useful.
Use advanced email marketing strategies to grow your eCommerce business.
