Hanni

Marketing Strategy Breakdown

Logo of
Hanni
An overview of
Hanni
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Hanni

- Ecommerce marketing strategy

Here are some marketing takeaways for Hanni.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Hanni could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ✨ 👏 🚨 💖 🌟 ❤️.

We display here a overview of Hanni email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'the gift that lasts longer than flowers' and 'does this come in black? yes it does'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://heyhanni.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Hanni

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Hanni

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2638.17
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hanni

 gets a score of

-2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

a - more - confident - you - here's - stop

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

✨ - 👏 - 🚨 - 💖 - 🌟 - ❤️

✨ - 👏 - 🚨 - 💖 - 🌟 - ❤️

Yes, these emojis are pretty. But what are their usage telling us? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hanni

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Featured Email Marketing Assets from

Hanni

the gift that lasts longer than flowers

the gift that lasts longer than flowers

Email from

Hanni

does this come in black? yes it does

does this come in black? yes it does

Email from

Hanni

shop 20% off for the dad in your life 💖

shop 20% off for the dad in your life 💖

Email from

Hanni

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Featured Ads and Paid Media Examples from

Hanni

Hanni
Hanni

"my legs are crazy smooth and the hair has grown back so slowly! also, a very cute razor, perfect for leaving on the counter without ruining bathroom aesthetic :)" thanks Haley, we couldn't agree more 😉

Feed Ad from

Hanni

Hanni
Hanni

this is the solution to ingrown hairs near your bikini line. the hanni weighted razor has a single Swedish blade that doesn't tug up on your hair while you shave. this means a cleaner shave & no irritation or ingrown hairs.

Feed Ad from

Hanni

Hanni
Hanni

"my legs are crazy smooth and the hair has grown back so slowly! also, a very cute razor, perfect for leaving on the counter without ruining bathroom aesthetic :)" thanks Haley, we couldn't agree more 😉

Feed Ad from

Hanni

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://heyhanni.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Hanni
domain SEO authority.

It shows the power of
Hanni
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://heyhanni.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://heyhanni.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://heyhanni.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://heyhanni.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1045
One of the most important metrics for
Hanni
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1268
) and their Domain Rating.

Total Keywords

1268
Why does this matter for
Hanni
SEO strategy? 

This is the total number of keywords where 
Hanni
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

39
The total number of domain who have a link to  
Hanni
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1083
What's a backlink? A link from another domain that redirect to  
Hanni
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1082

Backlinks NoFollow

572

Backlinks Redirect

1

Backlinks Images

68

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Shopping

Bing Shopping

Sell products on Bing Ads network via Shopify.

shop

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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on competitors"
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find the perfect example
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Related Industries

Shaving

brands overview

Shaving products include razors, shaving creams, pre and after-shave oils, shaving soaps, gels and foams, beard creams, balms, oils and wax. There are also different types of razors available in the market. These are disposable razors, cartridge razors, safety razors, electric razors, and straight razors. These grooming products are all part of personal care for men and women. 

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Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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brands overview

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