PDPAOLA

Marketing Strategy Breakdown

Logo of
PDPAOLA
An overview of
PDPAOLA
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

PDPAOLA

- Ecommerce marketing strategy

Here are some marketing takeaways for PDPAOLA.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! PDPAOLA could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of PDPAOLA email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'ÚLTIMO DÍA | 40% DTO en la segunda unidad' and 'Una cadena para viajar en el tiempo'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://www.pdpaola.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

PDPAOLA

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

PDPAOLA

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1667.97
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

PDPAOLA

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

REYES - REBAJAS - | - Hasta - ESTE - está

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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PDPAOLA

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Featured Email Marketing Assets from

PDPAOLA

ÚLTIMO DÍA | 40% DTO en la segunda unidad

ÚLTIMO DÍA | 40% DTO en la segunda unidad

Email from

PDPAOLA

Una cadena para viajar en el tiempo

Una cadena para viajar en el tiempo

Email from

PDPAOLA

ÚLTIMA OPORTUNIDAD: 30% DTO en tus favoritos

ÚLTIMA OPORTUNIDAD: 30% DTO en tus favoritos

Email from

PDPAOLA

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

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Featured Ads and Paid Media Examples from

PDPAOLA

PDPAOLA
PDPAOLA

Single earrings to mix and match.Discover more at pdpaola.com

FREE SHIPPING WORLDWIDE

FREE SHIPPING WORLDWIDE

Feed Ad from

PDPAOLA

PDPAOLA
PDPAOLA

Hand-finished designs on premium materials are basically, (more than) your new basics.The new affordable luxury is at pdpaola.com

Grand Malai Gold Earrings

Grand Malai Gold Earrings

Feed Ad from

PDPAOLA

PDPAOLA
PDPAOLA

당신의 보석을 개인화하십시오.pdpaola.com에서 편지를 새기십시오.

전세계 무료 배송

전세계 무료 배송

Feed Ad from

PDPAOLA

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.pdpaola.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
PDPAOLA
domain SEO authority.

It shows the power of
PDPAOLA
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.pdpaola.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://www.pdpaola.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://www.pdpaola.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://www.pdpaola.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

178802
One of the most important metrics for
PDPAOLA
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
24293
) and their Domain Rating.

Total Keywords

24293
Why does this matter for
PDPAOLA
SEO strategy? 

This is the total number of keywords where 
PDPAOLA
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1319
The total number of domain who have a link to  
PDPAOLA
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

63264
What's a backlink? A link from another domain that redirect to  
PDPAOLA
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

61234

Backlinks NoFollow

11687

Backlinks Redirect

19

Backlinks Images

8012

Backlinks Frame

0

Backlinks Form

1596

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
WhatsApp

WhatsApp

WhatsApp protocol links and SMS API.

widgets

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