Pimkie

Marketing Strategy Breakdown

Logo of
Pimkie
An overview of
Pimkie
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Pimkie

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Pimkie, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

We display here a overview of Pimkie email marketing strategy - along with other brands from the Fashion industry.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.pimkie.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Pimkie

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Pimkie

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pimkie

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Pimkie

with Panoramata

Featured Email Marketing Assets from

Pimkie

Email from

Pimkie

Email from

Pimkie

Email from

Pimkie

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Pimkie

Pimkie
Pimkie

Feed Ad from

Pimkie

Pimkie
Pimkie

Feed Ad from

Pimkie

Pimkie
Pimkie

Feed Ad from

Pimkie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.pimkie.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Pimkie
domain SEO authority.

It shows the power of
Pimkie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.pimkie.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://www.pimkie.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://www.pimkie.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://www.pimkie.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

11290
One of the most important metrics for
Pimkie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
366
) and their Domain Rating.

Total Keywords

366
Why does this matter for
Pimkie
SEO strategy? 

This is the total number of keywords where 
Pimkie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Pimkie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

66210
What's a backlink? A link from another domain that redirect to  
Pimkie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

66193

Backlinks NoFollow

8709

Backlinks Redirect

15

Backlinks Images

790

Backlinks Frame

1

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →

Discover the best way to track brands (like

Pimkie

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Teva

Fashion

More details →

Snipes USA

Fashion

More details →

Arknit studios

Fashion

More details →

Beginning Boutique

Fashion

More details →

Lancel

Accessories

More details →

Ypson's

Fashion

More details →

Related Insights

How to Spy On Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages. 

Marketing
How to Spy On Your Competitors' Landing Pages and Funnels

How to Stick To Email Marketing Content Calendar & Thrive

How often should you send emails? How to create email marketing calendars? How to stick to email marketing calendar to the bone?

Marketing
How to Stick To Email Marketing Content Calendar & Thrive

How to Create an Efficient Email Marketing Strategy for eCommerce

Email marketing is effective not just because of the volume of mails sent and received or because of the number of users; it’s also because email marketing is one of the very few marketing channels left that actually brings in results. To create an effective email marketing strategy, first you need to start building your list, create a calendar, segment your list, optimize your subject lines and creatives, implement automation and email flows, develop a good sending frequency, and monitor your ROI regularly.

Marketing
How to Create an Efficient Email Marketing Strategy for eCommerce

Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Accessories

brands overview

Accessories
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.