Derek Lam 10 Crosby

Marketing Strategy Breakdown

Logo of
Derek Lam 10 Crosby
An overview of
Derek Lam 10 Crosby
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Derek Lam 10 Crosby

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Derek Lam 10 Crosby ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Derek Lam 10 Crosby team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 1.96% of their emails - the main ones they use are 👀 🎉.

We display here a overview of Derek Lam 10 Crosby email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'VIP EARLY ACCESS: Friends & Family Sale' and 'Friends & Family Sale Starts Now'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://dereklam.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Derek Lam 10 Crosby

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Derek Lam 10 Crosby

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2194.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Derek Lam 10 Crosby

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Our - Best - Looks - Ever - The - Love

Emoji use in subject lines

1.96
% of subject lines have emojis

Most popular emojis

👀 - 🎉

👀 - 🎉

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Derek Lam 10 Crosby

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Featured Email Marketing Assets from

Derek Lam 10 Crosby

VIP EARLY ACCESS: Friends & Family Sale

VIP EARLY ACCESS: Friends & Family Sale

Email from

Derek Lam 10 Crosby

Friends & Family Sale Starts Now

Friends & Family Sale Starts Now

Email from

Derek Lam 10 Crosby

You'll Dream About These Knits

You'll Dream About These Knits

Email from

Derek Lam 10 Crosby

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Featured Ads and Paid Media Examples from

Derek Lam 10 Crosby

Derek Lam 10 Crosby
Derek Lam 10 Crosby

New Arrivals have landed! Enjoy the warmer weather and be ready for any event with bold colors and effortless silhouettes.

Shop Derek Lam New Arrivals

Shop Derek Lam New Arrivals

Feed Ad from

Derek Lam 10 Crosby

Derek Lam 10 Crosby
Derek Lam 10 Crosby

Exceptional fits, innovative styles in alluring colors to elevate your everyday. Shop the Derek Lam 10 Crosby collection.

Robertson Flare Trousers - Black

Robertson Flare Trousers - Black

Feed Ad from

Derek Lam 10 Crosby

Derek Lam 10 Crosby
Derek Lam 10 Crosby

Shop the new collection and find effortless, chic styles you'll wear on repeat.

Robertson Flare Trousers - Black

Robertson Flare Trousers - Black

Feed Ad from

Derek Lam 10 Crosby

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://dereklam.com/

Domain Rating

52
This is the overall metric that matters most, as it sets
Derek Lam 10 Crosby
domain SEO authority.

It shows the power of
Derek Lam 10 Crosby
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dereklam.com/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://dereklam.com/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://dereklam.com/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://dereklam.com/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4636
One of the most important metrics for
Derek Lam 10 Crosby
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
961
) and their Domain Rating.

Total Keywords

961
Why does this matter for
Derek Lam 10 Crosby
SEO strategy? 

This is the total number of keywords where 
Derek Lam 10 Crosby
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1756
The total number of domain who have a link to  
Derek Lam 10 Crosby
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

47469
What's a backlink? A link from another domain that redirect to  
Derek Lam 10 Crosby
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

47405

Backlinks NoFollow

8383

Backlinks Redirect

41

Backlinks Images

3095

Backlinks Frame

2

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Littledata

Littledata

Google Anayltics toolbox software.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Derek Lam 10 Crosby

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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