Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Plot Wines ecommerce marketing strategy - and from other brands from the Beverage industry.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Plot Wines could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

On Panoramata, we gather and analyze the entire Plot Wines email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'It looks like you left something behind...' and 'Complete your Purchase'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 3 on https://plot.wine/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.