KinkyCurlyYaki

Marketing Strategy Breakdown

Logo of
KinkyCurlyYaki
An overview of
KinkyCurlyYaki
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

KinkyCurlyYaki

- Ecommerce marketing strategy

Interested to gather some elements regarding KinkyCurlyYaki ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the KinkyCurlyYaki team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are ❤️ 👑 📢.

On Panoramata, we gather and analyze the entire KinkyCurlyYaki email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Women's Day Sale Extended 📢' and 'Like the natural look queen?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.kinkycurlyyaki.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

KinkyCurlyYaki

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

KinkyCurlyYaki

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1144.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

KinkyCurlyYaki

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

dropping - jaws - Women - s - Like - Tell

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

❤️ - 👑 - 📢

❤️ - 👑 - 📢

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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KinkyCurlyYaki

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Featured Email Marketing Assets from

KinkyCurlyYaki

Women's Day Sale Extended 📢

Women's Day Sale Extended 📢

Email from

KinkyCurlyYaki

Like the natural look queen?

Like the natural look queen?

Email from

KinkyCurlyYaki

Did someone say Memorial Day flash sale?

Did someone say Memorial Day flash sale?

Email from

KinkyCurlyYaki

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Featured Ads and Paid Media Examples from

KinkyCurlyYaki

KinkyCurlyYaki
KinkyCurlyYaki

Feed Ad from

KinkyCurlyYaki

KinkyCurlyYaki
KinkyCurlyYaki

Feed Ad from

KinkyCurlyYaki

KinkyCurlyYaki
KinkyCurlyYaki

Feed Ad from

KinkyCurlyYaki

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kinkycurlyyaki.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
KinkyCurlyYaki
domain SEO authority.

It shows the power of
KinkyCurlyYaki
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kinkycurlyyaki.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.kinkycurlyyaki.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.kinkycurlyyaki.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.kinkycurlyyaki.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

16940
One of the most important metrics for
KinkyCurlyYaki
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
27574
) and their Domain Rating.

Total Keywords

27574
Why does this matter for
KinkyCurlyYaki
SEO strategy? 

This is the total number of keywords where 
KinkyCurlyYaki
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

704
The total number of domain who have a link to  
KinkyCurlyYaki
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5193
What's a backlink? A link from another domain that redirect to  
KinkyCurlyYaki
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4787

Backlinks NoFollow

1065

Backlinks Redirect

9

Backlinks Images

121

Backlinks Frame

0

Backlinks Form

397

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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