Pye Optics
Marketing Strategy Breakdown

Logo of
Pye Optics
An overview of
Pye Optics
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
(soon)
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Fashion
ecommerce industry.

Pye Optics
Ecommerce Marketing Strategy

Here are some marketing takeaways for Pye Optics.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Pye Optics team!

We display here a overview of Pye Optics email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Подарочные сертификаты' and 'Ведь на то Новый год чтобы петь и веселиться'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 29 on https://pyeoptics.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Recent marketing updates

Email Marketing

Social Advertising

Pye Optics
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Pye Optics

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1808.13
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pye Optics

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

01 - Sunnies - P.Y.E - - F.A.Q.:

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pye Optics

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Featured Email Marketing Assets from

Pye Optics

Подарочные сертификаты

Подарочные сертификаты

Email from

Pye Optics

Ведь на то Новый год чтобы петь и веселиться

Ведь на то Новый год чтобы петь и веселиться

Email from

Pye Optics

Бесплатная проверка зрения

Бесплатная проверка зрения

Email from

Pye Optics

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Featured Ads and Paid Media Examples from

Pye Optics

Pye Optics
Pye Optics

Feed Ad from

Pye Optics

Pye Optics
Pye Optics

Feed Ad from

Pye Optics

Pye Optics
Pye Optics

Feed Ad from

Pye Optics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://pyeoptics.com/

Domain Rating

29
This is the overall metric that matters most, as it sets
Pye Optics
domain SEO authority.

It shows the power of
Pye Optics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://pyeoptics.com/
, as their domain authority is
29
, their score can be considered under average.

Here, for
https://pyeoptics.com/
, as their domain authority is
29
, their score can be considered average.

Here, for
https://pyeoptics.com/
, as their domain authority is
29
, their score can be considered pretty good! 🙌

Here, for
https://pyeoptics.com/
, as their domain authority is
29
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3841
One of the most important metrics for
Pye Optics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
830
) and their Domain Rating.

Total Keywords

830
Why does this matter for
Pye Optics
SEO strategy? 

This is the total number of keywords where 
Pye Optics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

172
The total number of domain who have a link to  
Pye Optics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

785
What's a backlink? A link from another domain that redirect to  
Pye Optics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

783

Backlinks NoFollow

350

Backlinks Redirect

2

Backlinks Images

65

Backlinks Frame

0

Backlinks Form

0

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MailChimp

MailChimp is a widely used Email Marketing platform.

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in 5'"
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what my competitors are doing
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on competitors"
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Related Industries

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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