quip

Marketing Strategy Breakdown

Logo of
quip

Electric brushes, refillable floss, & paste that make healthy habits easy, from $25.

An overview of
quip
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailgun
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

quip

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand quip ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help quip improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailgun .

Fun fact - they're using emojis in 66.07% of their emails - the main ones they use are 🦷 🎁 🙌 🐰 🧼 💐.

We display here a overview of quip email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Celebrate Earth Day with a greener toothbrush in hand 🌎🌱' and '🌸 New All-Pink oral care is 30% off 🌸'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.getquip.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

quip

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

quip

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1368.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

quip

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailgun

Most common words

40% - off - Save - 30% - Brighten - +

Emoji use in subject lines

66.07
% of subject lines have emojis

Most popular emojis

🦷 - 🎁 - 🙌 - 🐰 - 🧼 - 💐

🦷 - 🎁 - 🙌 - 🐰 - 🧼 - 💐

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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quip

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Featured Email Marketing Assets from

quip

Celebrate Earth Day with a greener toothbrush in hand 🌎🌱

Celebrate Earth Day with a greener toothbrush in hand 🌎🌱

Email from

quip

🌸 New All-Pink oral care is 30% off 🌸

🌸 New All-Pink oral care is 30% off 🌸

Email from

quip

Today only: claim your free Refresh Bag! 🤩

Today only: claim your free Refresh Bag! 🤩

Email from

quip

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Featured Ads and Paid Media Examples from

quip

quip
quip

To celebrate the launch of the new Limited Edition 'Smile with Pride' Electric Brush, quip is donating $50,000 to the Ali Forney Center to help LGBTQ+ youth avoid homelessness.Since 2002, AFC has helped LGBTQ+ youth avoid homelessness while empowering them with the resources needed to live independently.As providers of care, it's so important that all mouths feel seen, supported, and celebrated. Happy #Pride2022!

NEW Pride Brush 🏳️‍🌈

NEW Pride Brush 🏳️‍🌈

Feed Ad from

quip

quip
quip

To celebrate the launch of the new Limited Edition 'Smile with Pride' Electric Brush, quip is donating $50,000 to the Ali Forney Center to help LGBTQ+ youth avoid homelessness.Since 2002, AFC has helped LGBTQ+ youth avoid homelessness while empowering them with the resources needed to live independently.As providers of care, it's so important that all mouths feel seen, supported, and celebrated. Happy #Pride2022!

Happy Pride 2022 🏳️‍🌈

Happy Pride 2022 🏳️‍🌈

Feed Ad from

quip

quip
quip

For people who have mouths (and love $5 refills with free shipping) 👅

Refillable Floss Pick Starter Kit - All-Pink Metal

Refillable Floss Pick Starter Kit - All-Pink Metal

Feed Ad from

quip

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.getquip.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
quip
domain SEO authority.

It shows the power of
quip
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.getquip.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.getquip.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.getquip.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.getquip.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

110212
One of the most important metrics for
quip
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11023
) and their Domain Rating.

Total Keywords

11023
Why does this matter for
quip
SEO strategy? 

This is the total number of keywords where 
quip
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4317
The total number of domain who have a link to  
quip
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

888
What's a backlink? A link from another domain that redirect to  
quip
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

890

Backlinks NoFollow

734

Backlinks Redirect

0

Backlinks Images

19

Backlinks Frame

0

Backlinks Form

0

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