Sienna Naturals

Marketing Strategy Breakdown

Logo of
Sienna Naturals
An overview of
Sienna Naturals
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Sienna Naturals

- Ecommerce marketing strategy

There’s a lot to learn from Sienna Naturals ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Sienna Naturals could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.08% of their emails - the main ones they use are ✨ 🎁 🤍 🍂 ♀️ 💦.

On Panoramata, we gather and analyze the entire Sienna Naturals email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Reminder: Set email to OOO' and 'Month of May recap loading… 🔋'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.siennanaturals.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Sienna Naturals

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Sienna Naturals

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2413.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sienna Naturals

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

takedown - | - Retain - moisture - Treat - Only

Emoji use in subject lines

33.08
% of subject lines have emojis

Most popular emojis

✨ - 🎁 - 🤍 - 🍂 - ♀️ - 💦

✨ - 🎁 - 🤍 - 🍂 - ♀️ - 💦

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Sienna Naturals

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Featured Email Marketing Assets from

Sienna Naturals

Reminder: Set email to OOO

Reminder: Set email to OOO

Email from

Sienna Naturals

Month of May recap loading… 🔋

Month of May recap loading… 🔋

Email from

Sienna Naturals

\"Leaves Very Thick Dry Coils Moisturized\" - InStyle

\"Leaves Very Thick Dry Coils Moisturized\" - InStyle

Email from

Sienna Naturals

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Featured Ads and Paid Media Examples from

Sienna Naturals

Sienna Naturals
Sienna Naturals

Our gift to you 💚 With any new subscription receive a free microfiber towel to protect your hair during your wash day ritual.

Feed Ad from

Sienna Naturals

Sienna Naturals
Sienna Naturals

Our gift to you 💚 With any new subscription receive a free microfiber towel to protect your hair during your wash day ritual.

Stock Up This New Year 🥳

Stock Up This New Year 🥳

Feed Ad from

Sienna Naturals

Sienna Naturals
Sienna Naturals

Is Curl Elixir the ultimate curl setter or curl refresher? 🧐 BOTH! Our products are hard working multitaskers just like you! Use right out of the shower to prime and protect your hair from your stylers and between wash day for a hydration boost! 💫⁠ ⁠ 🔗 in bio to shop #CURLELIXIR!

Sienna Naturals

Sienna Naturals

Feed Ad from

Sienna Naturals

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.siennanaturals.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Sienna Naturals
domain SEO authority.

It shows the power of
Sienna Naturals
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.siennanaturals.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://www.siennanaturals.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://www.siennanaturals.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://www.siennanaturals.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1726
One of the most important metrics for
Sienna Naturals
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1171
) and their Domain Rating.

Total Keywords

1171
Why does this matter for
Sienna Naturals
SEO strategy? 

This is the total number of keywords where 
Sienna Naturals
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

575
The total number of domain who have a link to  
Sienna Naturals
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3412
What's a backlink? A link from another domain that redirect to  
Sienna Naturals
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3406

Backlinks NoFollow

1926

Backlinks Redirect

6

Backlinks Images

1354

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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route

route

Shipping protection for merchants.

shipping

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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