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There’s a lot to learn from Joone Paris ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Joone Paris could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 55.93% of their emails - the main ones they use are ☀️ 💙 🤰🏻 😊 😇 ☎️.
We display here a overview of Joone Paris email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Nouveau : l'imprimé d'été est déjà là ! ☀️' and 'Il vous attend !'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 48 on https://www.joone.fr/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Destinés - Destinés - pour - jours - sont - en
Emoji use in subject lines
Most popular emojis
☀️ - 💙 - 🤰🏻 - 😊 - 😇 - ☎️
☀️ - 💙 - 🤰🏻 - 😊 - 😇 - ☎️
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Nouveau : l'imprimé d'été est déjà là ! ☀️
Il vous attend !
JOONE débarque chez vous !
Une trousse de voyage offerte pour tout nouvel abonné couches 🎁
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Here are some inspiration from Tracksmith marketing strategies - how they connect with the audience, what type of ads and emails they send, and many more to learn from. On your marks, get set, go!
Learning how to spy on ecommerce competitors is one of those smart things you can do to revisit your own marketing strategy.
Better paying customers, high-end clients, repeat customers, repeat customers with a high customer lifetime value -- each of these results is the holy-grail for any eCommerce business