GLOWFILTER

Marketing Strategy Breakdown

Logo of
GLOWFILTER
An overview of
GLOWFILTER
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

GLOWFILTER

- Ecommerce marketing strategy

We'll explore here some marketing assets of GLOWFILTER , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -0,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the GLOWFILTER team!

Fun fact - they're using emojis in 79.73% of their emails - the main ones they use are 💙 ✨ 🔥 🎁 🤭 ☁️.

On Panoramata, we gather and analyze the entire GLOWFILTER email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'GLOW SORPRESA PARA TI 🤭💙' and 'Descúbrenos en youtube 🤭💙'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 8 on https://theglowfilter.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

GLOWFILTER

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

GLOWFILTER

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3478.99
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

GLOWFILTER

 gets a score of

-0.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

the - perfect - GIFT - Encuentras - NEW - RUTINA

Emoji use in subject lines

79.73
% of subject lines have emojis

Most popular emojis

💙 - ✨ - 🔥 - 🎁 - 🤭 - ☁️

💙 - ✨ - 🔥 - 🎁 - 🤭 - ☁️

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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GLOWFILTER

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Featured Email Marketing Assets from

GLOWFILTER

GLOW SORPRESA PARA TI 🤭💙

GLOW SORPRESA PARA TI 🤭💙

Email from

GLOWFILTER

Descúbrenos en youtube 🤭💙

Descúbrenos en youtube 🤭💙

Email from

GLOWFILTER

Boda de Marta y Lorenzo 💍💙

Boda de Marta y Lorenzo 💍💙

Email from

GLOWFILTER

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Featured Ads and Paid Media Examples from

GLOWFILTER

GLOWFILTER
GLOWFILTER

Feed Ad from

GLOWFILTER

GLOWFILTER
GLOWFILTER

Feed Ad from

GLOWFILTER

GLOWFILTER
GLOWFILTER

Feed Ad from

GLOWFILTER

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://theglowfilter.com/

Domain Rating

8
This is the overall metric that matters most, as it sets
GLOWFILTER
domain SEO authority.

It shows the power of
GLOWFILTER
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://theglowfilter.com/
, as their domain authority is
8
, their score can be considered under average.

Here, for
https://theglowfilter.com/
, as their domain authority is
8
, their score can be considered average.

Here, for
https://theglowfilter.com/
, as their domain authority is
8
, their score can be considered pretty good! 🙌

Here, for
https://theglowfilter.com/
, as their domain authority is
8
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1651
One of the most important metrics for
GLOWFILTER
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
254
) and their Domain Rating.

Total Keywords

254
Why does this matter for
GLOWFILTER
SEO strategy? 

This is the total number of keywords where 
GLOWFILTER
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
GLOWFILTER
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

84
What's a backlink? A link from another domain that redirect to  
GLOWFILTER
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

84

Backlinks NoFollow

14

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

A heatmap, survey, feedback and funnel application.

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Active Campaign

Active Campaign

Marketing automation, email marketing and behavioral analysis.

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Apple Pay

The website accepts payments with Apple Pay.

payment

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Facebook Pixel

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analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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MyShopify

MyShopify

Hosted Shopify store.

link

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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