Saladworks

Marketing Strategy Breakdown

Logo of
Saladworks
An overview of
Saladworks
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendgrid
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Restaurants
ecommerce industry.

Saladworks

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Saladworks ecommerce marketing strategy - and from other brands from the Restaurants industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendgrid .

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are 🥗 ☀️.

On Panoramata, we gather and analyze the entire Saladworks email marketing strategy - along with other brands from the Restaurants industry. Amongst their last emails sent, two of them were 'Thanks for planting some roots!' and 'Kick off summer with 3x points☀️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://saladworks.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Saladworks

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
41.0
characters

What about

Saladworks

then?

With their average of

41

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

451.93
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Saladworks

 gets a score of

-4.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendgrid

Most common words

Salad - for - Summer - Challenge - Thanks - 3x

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

🥗 - ☀️

🥗 - ☀️

What does it say about their email marketing strategy - especially on their subject lines? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Saladworks

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Featured Email Marketing Assets from

Saladworks

Thanks for planting some roots!

Thanks for planting some roots!

Email from

Saladworks

Kick off summer with 3x points☀️

Kick off summer with 3x points☀️

Email from

Saladworks

Email from

Saladworks

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Featured Ads and Paid Media Examples from

Saladworks

Saladworks
Saladworks

With 60+ fresh ingredients, Saladworks can cater to any diet and allows our guests to BE ORIGINAL and live their best life.

Feed Ad from

Saladworks

Saladworks
Saladworks

With 25 states, 156 locations, and 50+ more in development, Saladworks is currently on a growth trajectory.

Feed Ad from

Saladworks

Saladworks
Saladworks

As the 1st made-to-order salad destination, 35 years later we are still fueling communities with food that is good for you.

Feed Ad from

Saladworks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://saladworks.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Saladworks
domain SEO authority.

It shows the power of
Saladworks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://saladworks.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://saladworks.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://saladworks.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://saladworks.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

106004
One of the most important metrics for
Saladworks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6063
) and their Domain Rating.

Total Keywords

6063
Why does this matter for
Saladworks
SEO strategy? 

This is the total number of keywords where 
Saladworks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1903
The total number of domain who have a link to  
Saladworks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

65237
What's a backlink? A link from another domain that redirect to  
Saladworks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

65113

Backlinks NoFollow

15663

Backlinks Redirect

115

Backlinks Images

1639

Backlinks Frame

7

Backlinks Form

0

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Related Industries

Restaurants

brands overview

Good food makes a good mood, which means a good customer experience – a goal achieved by restaurant owners. The restaurant industry is a sector that prepares food and beverage to be consumed on-site, delivery, pick up, or catering. 

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