scentbird

Marketing Strategy Breakdown

Logo of
scentbird
An overview of
scentbird
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

scentbird

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for scentbird.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help scentbird improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 44664% of their emails - the main ones they use are ⭐ 🔮 ♀️ ⚡ ❤️ 🍀.

On Panoramata, we gather and analyze the entire scentbird email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'It's April Fools Day but we aren't kidding' and 'Your April scent horoscope revealed🌛🔮'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://www.scentbird.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

scentbird

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

scentbird

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1747.88
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

scentbird

 gets a score of

-6.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

with - 30% - off - Introducing: - Welcome - 50%

Emoji use in subject lines

13.04
% of subject lines have emojis

Most popular emojis

⭐ - 🔮 - ♀️ - ⚡ - ❤️ - 🍀

⭐ - 🔮 - ♀️ - ⚡ - ❤️ - 🍀

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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scentbird

Featured Email Marketing Assets from

scentbird

It's April Fools Day but we aren't kidding

It's April Fools Day but we aren't kidding

Email from

scentbird

Your April scent horoscope revealed🌛🔮

Your April scent horoscope revealed🌛🔮

Email from

scentbird

Spotted on #perfumetok @yummiexo

Spotted on #perfumetok @yummiexo

Email from

scentbird

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

scentbird

Featured Ads and Paid Media Assets from

scentbird

scentbird
scentbird

Feed Ad from

scentbird

scentbird
scentbird

Feed Ad from

scentbird

scentbird
scentbird

Feed Ad from

scentbird

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.scentbird.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
scentbird
domain SEO authority.

It shows the power of
scentbird
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.scentbird.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://www.scentbird.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://www.scentbird.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://www.scentbird.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

214558
One of the most important metrics for
scentbird
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
59822
) and their Domain Rating.

Total Keywords

59822
Why does this matter for
scentbird
SEO strategy? 

This is the total number of keywords where 
scentbird
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3616
The total number of domain who have a link to  
scentbird
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

38587
What's a backlink? A link from another domain that redirect to  
scentbird
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

36841

Backlinks NoFollow

17138

Backlinks Redirect

806

Backlinks Images

7466

Backlinks Frame

8

Backlinks Form

395

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scentbird

Softwares and Marketing eCommerce Stack

Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

Discover →More details →
Recurly JS

Recurly JS

Secure, PCI Compliant Transaction Forms With Fully Customizable CSS.

payment

Discover →More details →
Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

Discover →More details →

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Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

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brands →

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brands overview

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