Fenty Beauty

Marketing Strategy Breakdown

Logo of
Fenty Beauty
An overview of
Fenty Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Fenty Beauty

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Fenty Beauty? You're in the right place!

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Fenty Beauty improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.92% of their emails - the main ones they use are 🔥 💋 👀 💯 ✨ 💦.

We display here a overview of Fenty Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'You deserve a quick refresh boo!' and 'Up to 50% off select items'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.fentybeauty.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Fenty Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
39.0
characters

What about

Fenty Beauty

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1239.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fenty Beauty

 gets a score of

-0.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

any - $60+ - purchase - You - Don - time

Emoji use in subject lines

19.92
% of subject lines have emojis

Most popular emojis

🔥 - 💋 - 👀 - 💯 - ✨ - 💦

🔥 - 💋 - 👀 - 💯 - ✨ - 💦

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Fenty Beauty

Featured Email Marketing Assets from

Fenty Beauty

You deserve a quick refresh boo!

You deserve a quick refresh boo!

Email from

Fenty Beauty

Up to 50% off select items

Up to 50% off select items

Email from

Fenty Beauty

Y'all been keepin' up with the NEW?!

Y'all been keepin' up with the NEW?!

Email from

Fenty Beauty

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Fenty Beauty

Featured Ads and Paid Media Assets from

Fenty Beauty

Fenty Beauty
Fenty Beauty

Brighten, target pores, reduce the appearance of dark spots, AND hydrate + protect skin with this clinically proven 3-step system! ✨ #FENTYSKINSTARTRS

Feed Ad from

Fenty Beauty

Fenty Beauty
Fenty Beauty

JUST IN + JUICY 💦 #CherryTreat Conditioning + Strengthening Lip Oil. Cherry Treat your lips to a stronger moisture barrier! 👄🍒

FENTY SKIN CHERRY TREAT

FENTY SKIN CHERRY TREAT

Feed Ad from

Fenty Beauty

Fenty Beauty
Fenty Beauty

NEW lip oil infused with our triple cherry complex is Rihanna's secret weapon for supple, smooth, moisturized lips in just 1 week!

FENTY SKIN CHERRY TREAT

FENTY SKIN CHERRY TREAT

Feed Ad from

Fenty Beauty

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.fentybeauty.com/

Domain Rating

76
This is the overall metric that matters most, as it sets
Fenty Beauty
domain SEO authority.

It shows the power of
Fenty Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.fentybeauty.com/
, as their domain authority is
76
, their score can be considered under average.

Here, for
https://www.fentybeauty.com/
, as their domain authority is
76
, their score can be considered average.

Here, for
https://www.fentybeauty.com/
, as their domain authority is
76
, their score can be considered pretty good! 🙌

Here, for
https://www.fentybeauty.com/
, as their domain authority is
76
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

731
One of the most important metrics for
Fenty Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
35
) and their Domain Rating.

Total Keywords

35
Why does this matter for
Fenty Beauty
SEO strategy? 

This is the total number of keywords where 
Fenty Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6861
The total number of domain who have a link to  
Fenty Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

49622
What's a backlink? A link from another domain that redirect to  
Fenty Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

49311

Backlinks NoFollow

14618

Backlinks Redirect

308

Backlinks Images

8008

Backlinks Frame

3

Backlinks Form

0

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Fenty Beauty

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Rise.ai

Rise.ai

Gift Cards, Rewards, Store Credit & Incentives system for Shopify. Previously GiftWizard.

shop

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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