You're looking for Email Ecommerce Marketing data for Schutz? You're in the right place!
The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Schutz team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).
Fun fact - they're using emojis in 13.27% of their emails - the main ones they use are 💥 🚨 ⭐ ☀️ 💍 🔼.
We display here a overview of Schutz email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'High Profile: Summer Wedges' and 'High Profile: Summer Wedges'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://schutz-shoes.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject lenght
With their average of
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
gets a score of
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Most common words
Your - Exclusive - Offer - is - STARTS - On
Emoji use in subject lines
Most popular emojis
💥 - 🚨 - ⭐ - ☀️ - 💍 - 🔼
💥 - 🚨 - ⭐ - ☀️ - 💍 - 🔼
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
High Profile: Summer Wedges
High Profile: Summer Wedges
Best-Sellers Back in Stock
Don't miss savings of up to 60% off.
From platforms to bright colors, the season's top styles are here.
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Hey! We are still on our journey to unlocking the jewelry industry's best practices. Moving forward, here are some welcome flow email inspiration for your newsletter. Let us analyze how they are structured as we show you some great examples from brands we love.
Content marketing is the complete process of turning information into your fuel for marketing. Leading with stories, information, inspiration, tutorials, and “How Tos”. It’s a way for businesses to build familiarity, trust, and turn casual “readers or those who consume content” into lifelong customers.
Here, we list down the 6-step sequence to a powerful email launch campaign. You’d definitely want to apply this method for the next big eCommerce dates to double your revenue.