Schutz

Marketing Strategy Breakdown

Logo of
Schutz
An overview of
Schutz
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Schutz

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Schutz? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Schutz team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 13.27% of their emails - the main ones they use are 💥 🚨 ⭐ ☀️ 💍 🔼.

We display here a overview of Schutz email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'High Profile: Summer Wedges' and 'High Profile: Summer Wedges'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://schutz-shoes.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Schutz

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
26.0
characters

What about

Schutz

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3350.60
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
6.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Schutz

 gets a score of

6.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

Your - Exclusive - Offer - is - STARTS - On

Emoji use in subject lines

13.27
% of subject lines have emojis

Most popular emojis

💥 - 🚨 - ⭐ - ☀️ - 💍 - 🔼

💥 - 🚨 - ⭐ - ☀️ - 💍 - 🔼

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Schutz

Featured Email Marketing Assets from

Schutz

High Profile: Summer Wedges

High Profile: Summer Wedges

Email from

Schutz

High Profile: Summer Wedges

High Profile: Summer Wedges

Email from

Schutz

Best-Sellers Back in Stock

Best-Sellers Back in Stock

Email from

Schutz

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Schutz

Featured Ads and Paid Media Assets from

Schutz

Schutz
Schutz

Don't miss savings of up to 60% off.

Sale Away

Sale Away

Feed Ad from

Schutz

Schutz
Schutz

SUMMERING WITH SCHUTZ

SUMMERING WITH SCHUTZ

Feed Ad from

Schutz

Schutz
Schutz

From platforms to bright colors, the season's top styles are here.

The Ultimate Summer Edit

The Ultimate Summer Edit

Feed Ad from

Schutz

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://schutz-shoes.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
Schutz
domain SEO authority.

It shows the power of
Schutz
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://schutz-shoes.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://schutz-shoes.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://schutz-shoes.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://schutz-shoes.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

75478
One of the most important metrics for
Schutz
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12589
) and their Domain Rating.

Total Keywords

12589
Why does this matter for
Schutz
SEO strategy? 

This is the total number of keywords where 
Schutz
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1905
The total number of domain who have a link to  
Schutz
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

113340
What's a backlink? A link from another domain that redirect to  
Schutz
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

113187

Backlinks NoFollow

20737

Backlinks Redirect

152

Backlinks Images

18429

Backlinks Frame

0

Backlinks Form

0

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Schutz

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Shoes

brands overview

The shoe industry (sometimes called the footwear industry) is the entire apparatus involved in designing, producing, and selling shoes. Shoes are always in demand anytime of the year hence everybody needs a good pair of shoes. This makes it a very lucrative business.

Shoes
brands →

Footwear

brands overview

The footwear industry is part of the Fashion industry and can be defined as the businesses and activities involved in the design, manufacture, and sale of shoes. It constitutes an important sector of the economy. Footwear may be considered a basic needs item, following closely, in importance, other items such as food, shelter, and clothing. The global footwear market is highly competitive and fragmented with a few major players and an array of smaller players, including designers, marketers, manufacturers, and retailers. Nike and Adidas are the major players in industry.

Footwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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