Pepper

Marketing Strategy Breakdown

Logo of
Pepper
An overview of
Pepper
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Pepper

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Pepper? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Pepper team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 9.24% of their emails - the main ones they use are 🎉 🍇 ☀️ 🔥 ⏰ ⚡.

We display here a overview of Pepper email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Only 2 days left...' and 'Going going...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.wearpepper.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Pepper

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
20.0
characters

What about

Pepper

then?

With their average of

20

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

472.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Pepper

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

RESTOCK - Chi-chi-chi - Umm - Pssst. - SPICY - Pick-me-up

Emoji use in subject lines

9.24
% of subject lines have emojis

Most popular emojis

🎉 - 🍇 - ☀️ - 🔥 - ⏰ - ⚡

🎉 - 🍇 - ☀️ - 🔥 - ⏰ - ⚡

Fun emoji take, right? What does that mean for their digital marketing strategy? Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Pepper

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Featured Email Marketing Assets from

Pepper

Only 2 days left...

Only 2 days left...

Email from

Pepper

Going going...

Going going...

Email from

Pepper

PRIDE has ARRIVED

PRIDE has ARRIVED

Email from

Pepper

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Featured Ads and Paid Media Examples from

Pepper

Pepper
Pepper

Feed Ad from

Pepper

Pepper
Pepper

Feed Ad from

Pepper

Pepper
Pepper

Feed Ad from

Pepper

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.wearpepper.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Pepper
domain SEO authority.

It shows the power of
Pepper
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.wearpepper.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://www.wearpepper.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://www.wearpepper.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://www.wearpepper.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

52453
One of the most important metrics for
Pepper
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5189
) and their Domain Rating.

Total Keywords

5189
Why does this matter for
Pepper
SEO strategy? 

This is the total number of keywords where 
Pepper
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1100
The total number of domain who have a link to  
Pepper
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5869
What's a backlink? A link from another domain that redirect to  
Pepper
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5819

Backlinks NoFollow

3323

Backlinks Redirect

50

Backlinks Images

425

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

Discover →More details →
GemPages

GemPages

Create simple one page layouts for Shopify.

shop

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Gladly

Gladly

Customer service technology platform.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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"It's been a lifesaver"
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awesome ideas
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what my competitors are doing
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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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