PrettyLitter

Marketing Strategy Breakdown

Logo of
PrettyLitter
An overview of
PrettyLitter
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

PrettyLitter

- Ecommerce marketing strategy

You can access here some of the data we collect on PrettyLitter ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! PrettyLitter could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 23.81% of their emails - the main ones they use are 😻 👋 🍀 🎁 🐾 ✨.

On Panoramata, we gather and analyze the entire PrettyLitter email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'The Cutest Catnip Toy Ever - For Free!' and 'This deal is scurrying away...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.prettylitter.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

PrettyLitter

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

PrettyLitter

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1048.49
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

PrettyLitter

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Scoop - up - this - sweet - Last - box

Emoji use in subject lines

23.81
% of subject lines have emojis

Most popular emojis

😻 - 👋 - 🍀 - 🎁 - 🐾 - ✨

😻 - 👋 - 🍀 - 🎁 - 🐾 - ✨

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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PrettyLitter

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Featured Email Marketing Assets from

PrettyLitter

The Cutest Catnip Toy Ever - For Free!

The Cutest Catnip Toy Ever - For Free!

Email from

PrettyLitter

This deal is scurrying away...

This deal is scurrying away...

Email from

PrettyLitter

Our Purr-ide Month Newsletter

Our Purr-ide Month Newsletter

Email from

PrettyLitter

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Featured Ads and Paid Media Examples from

PrettyLitter

PrettyLitter
PrettyLitter

Feed Ad from

PrettyLitter

PrettyLitter
PrettyLitter

Feed Ad from

PrettyLitter

PrettyLitter
PrettyLitter

Feed Ad from

PrettyLitter

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.prettylitter.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
PrettyLitter
domain SEO authority.

It shows the power of
PrettyLitter
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.prettylitter.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.prettylitter.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.prettylitter.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.prettylitter.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

136202
One of the most important metrics for
PrettyLitter
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
48891
) and their Domain Rating.

Total Keywords

48891
Why does this matter for
PrettyLitter
SEO strategy? 

This is the total number of keywords where 
PrettyLitter
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1497
The total number of domain who have a link to  
PrettyLitter
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
PrettyLitter
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Autopilot

Autopilot

Enterprise platform for marketers to drive top line revenue. Previously known as Bislr.

analytics

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Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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PrettyLitter

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"I wish I knew this existed before"
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"Incredible benchmarks"
"Got
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instantly!"
"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 30s"
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"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
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how much things I learned
on competitors"
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"
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Related Industries

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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