SSENSE

Marketing Strategy Breakdown

Logo of
SSENSE
An overview of
SSENSE
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

SSENSE

- Ecommerce marketing strategy

Interested to gather some elements regarding SSENSE ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help SSENSE improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 2.56% of their emails - the main ones they use are ™️.

On Panoramata, we gather and analyze the entire SSENSE email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Survival of the Fittest: SS22 Leaders' and 'Trending Sneakers Up to 50% Off'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 82 on https://www.ssense.com/en-us. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

SSENSE

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

SSENSE

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

755.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

SSENSE

 gets a score of

-3.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Nike - Saint - Laurent - and - Vibe - for

Emoji use in subject lines

2.56
% of subject lines have emojis

Most popular emojis

™️

™️

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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SSENSE

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Featured Email Marketing Assets from

SSENSE

Survival of the Fittest: SS22 Leaders

Survival of the Fittest: SS22 Leaders

Email from

SSENSE

Trending Sneakers Up to 50% Off

Trending Sneakers Up to 50% Off

Email from

SSENSE

New arrivals from adidas Originals Gucci Helmut Lang and Saint Laurent

New arrivals from adidas Originals Gucci Helmut Lang and Saint Laurent

Email from

SSENSE

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Featured Ads and Paid Media Examples from

SSENSE

SSENSE
SSENSE

New Fear of God ESSENTIALS.

New Fear of God ESSENTIALS.

New Fear of God ESSENTIALS.

Feed Ad from

SSENSE

SSENSE
SSENSE

Monochromatic heat: Essentials by Jerry Lorenzo turns it all the way up for the season. Discover the latest collection, now at SSENSE.

Hottest Drop: New Essentials by Fear of God

Hottest Drop: New Essentials by Fear of God

Feed Ad from

SSENSE

SSENSE
SSENSE

New Fear of God ESSENTIALS.

New Fear of God ESSENTIALS.

New Fear of God ESSENTIALS.

Feed Ad from

SSENSE

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ssense.com/en-us

Domain Rating

82
This is the overall metric that matters most, as it sets
SSENSE
domain SEO authority.

It shows the power of
SSENSE
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ssense.com/en-us
, as their domain authority is
82
, their score can be considered under average.

Here, for
https://www.ssense.com/en-us
, as their domain authority is
82
, their score can be considered average.

Here, for
https://www.ssense.com/en-us
, as their domain authority is
82
, their score can be considered pretty good! 🙌

Here, for
https://www.ssense.com/en-us
, as their domain authority is
82
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1718712
One of the most important metrics for
SSENSE
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
705041
) and their Domain Rating.

Total Keywords

705041
Why does this matter for
SSENSE
SEO strategy? 

This is the total number of keywords where 
SSENSE
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

53945
The total number of domain who have a link to  
SSENSE
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
SSENSE
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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