Stance Socks

Marketing Strategy Breakdown

Logo of
Stance Socks

Stance Socks embraces the spirit of individuality through a unique product offering featuring our artists series, performance and lifestyle socks.

An overview of
Stance Socks
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Stance Socks

- Ecommerce marketing strategy

There’s a lot to learn from Stance Socks ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Stance Socks could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 6.67% of their emails - the main ones they use are 🎁 🧠 🌍 🧦 🤝 🎸.

We display here a overview of Stance Socks email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Supporting The Future' and 'Back In Stock! Basquiat X Stance'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://stance.eu.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Stance Socks

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Stance Socks

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2670.08
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Stance Socks

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

In: - Stance - X - Batman - Buy - For

Emoji use in subject lines

6.67
% of subject lines have emojis

Most popular emojis

🎁 - 🧠 - 🌍 - 🧦 - 🤝 - 🎸

🎁 - 🧠 - 🌍 - 🧦 - 🤝 - 🎸

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Stance Socks

with Panoramata

Featured Email Marketing Assets from

Stance Socks

Supporting The Future

Supporting The Future

Email from

Stance Socks

Back In Stock! Basquiat X Stance

Back In Stock! Basquiat X Stance

Email from

Stance Socks

Just Arrived: New Summer Casuals

Just Arrived: New Summer Casuals

Email from

Stance Socks

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Featured Ads and Paid Media Examples from

Stance Socks

Stance Socks
Stance Socks

Celebrate Afterpay Day Sale and take 20% off selected socks, packs, underwear, apparel & more! Don't miss out!

Stance Afterpay Day Sale

Stance Afterpay Day Sale

Feed Ad from

Stance Socks

Stance Socks
Stance Socks

Don't cheat your feet and choose Stance! Expertly crafted for the everyday!

Medium cushioning

Medium cushioning

Feed Ad from

Stance Socks

Stance Socks
Stance Socks

Don't cheat your feet and choose Stance! Expertly crafted for the everyday!

Medium cushioning

Medium cushioning

Feed Ad from

Stance Socks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://stance.eu.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Stance Socks
domain SEO authority.

It shows the power of
Stance Socks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://stance.eu.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://stance.eu.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://stance.eu.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://stance.eu.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

23362
One of the most important metrics for
Stance Socks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4747
) and their Domain Rating.

Total Keywords

4747
Why does this matter for
Stance Socks
SEO strategy? 

This is the total number of keywords where 
Stance Socks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

820
The total number of domain who have a link to  
Stance Socks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2178327
What's a backlink? A link from another domain that redirect to  
Stance Socks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2178049

Backlinks NoFollow

5208

Backlinks Redirect

17

Backlinks Images

12991

Backlinks Frame

0

Backlinks Form

207

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

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Shopify Conversions

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This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

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Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

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Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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Related Industries

Socks

brands overview

Socks are part of the fashion industry and may be considered a major accessory, pairing them with high heels and open-toed shoes. Increasing demand for socks as an essential workwear accessory among men, children, and women is expected to drive the target market's growth.

Socks
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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brands →

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