Tata Harper

Marketing Strategy Breakdown

Logo of
Tata Harper
An overview of
Tata Harper
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Tata Harper

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Tata Harper? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Tata Harper could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 💚 ✨ 🌱 🎁 ❄️ 🙌.

On Panoramata, we gather and analyze the entire Tata Harper email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '20% Off | Tata's Getaway Routine ☀️' and 'Final Hours | 20% Off Ends Today ⏰'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://global.tataharperskincare.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Tata Harper

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Tata Harper

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6901.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tata Harper

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Shipping - FREE - Overnight - Shipping - Instant - to

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

💚 - ✨ - 🌱 - 🎁 - ❄️ - 🙌

💚 - ✨ - 🌱 - 🎁 - ❄️ - 🙌

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tata Harper

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Featured Email Marketing Assets from

Tata Harper

20% Off | Tata's Getaway Routine ☀️

20% Off | Tata's Getaway Routine ☀️

Email from

Tata Harper

Final Hours | 20% Off Ends Today ⏰

Final Hours | 20% Off Ends Today ⏰

Email from

Tata Harper

Your Diamond-Dusted Gifts ✨

Your Diamond-Dusted Gifts ✨

Email from

Tata Harper

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Featured Ads and Paid Media Examples from

Tata Harper

Tata Harper
Tata Harper

Enjoy a 5-piece mini illuminating & glow routine — yours with orders over $250.* CODE: GLOW22

Tata Harper Skincare

Tata Harper Skincare

Feed Ad from

Tata Harper

Tata Harper
Tata Harper

Enjoy a 5-piece mini illuminating & glow routine — yours with orders over $250.* CODE: GLOW22

Tata Harper Skincare

Tata Harper Skincare

Feed Ad from

Tata Harper

Tata Harper
Tata Harper

Enjoy a 5-piece mini illuminating & glow routine — yours with orders over $250.* CODE: GLOW22

Tata Harper Skincare

Tata Harper Skincare

Feed Ad from

Tata Harper

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://global.tataharperskincare.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Tata Harper
domain SEO authority.

It shows the power of
Tata Harper
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://global.tataharperskincare.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://global.tataharperskincare.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://global.tataharperskincare.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://global.tataharperskincare.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

617
One of the most important metrics for
Tata Harper
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
209
) and their Domain Rating.

Total Keywords

209
Why does this matter for
Tata Harper
SEO strategy? 

This is the total number of keywords where 
Tata Harper
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2611
The total number of domain who have a link to  
Tata Harper
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Tata Harper
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27

Backlinks NoFollow

27

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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