Rita Hazan
Marketing Strategy Breakdown

Logo of
Rita Hazan
An overview of
Rita Hazan
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Mailchimp
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Rita Hazan
Ecommerce Marketing Strategy

You can access here some of the data we collect on Rita Hazan ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Rita Hazan could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

Fun fact - they're using emojis in 9.68% of their emails - the main ones they use are 💖 ✔️ ✨.

On Panoramata, we gather and analyze the entire Rita Hazan email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Save On Our Travel Bundle Today!' and 'Kick Off Summer w/ 25% Off Travel Size Bundle'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://ritahazan.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Rita Hazan
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Rita Hazan

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

735.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rita Hazan

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

dreams - An - early - V-Day - Have - for

Emoji use in subject lines

9.68
% of subject lines have emojis

Most popular emojis

💖 - ✔️ - ✨

💖 - ✔️ - ✨

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Rita Hazan

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Featured Email Marketing Assets from

Rita Hazan

Save On Our Travel Bundle Today!

Save On Our Travel Bundle Today!

Email from

Rita Hazan

Kick Off Summer w/ 25% Off Travel Size Bundle

Kick Off Summer w/ 25% Off Travel Size Bundle

Email from

Rita Hazan

Last Days – To Save on Summer Hair!

Last Days – To Save on Summer Hair!

Email from

Rita Hazan

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Featured Ads and Paid Media Examples from

Rita Hazan

Rita Hazan
Rita Hazan

Feed Ad from

Rita Hazan

Rita Hazan
Rita Hazan

Feed Ad from

Rita Hazan

Rita Hazan
Rita Hazan

Feed Ad from

Rita Hazan

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ritahazan.com/

Domain Rating

45
This is the overall metric that matters most, as it sets
Rita Hazan
domain SEO authority.

It shows the power of
Rita Hazan
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ritahazan.com/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://ritahazan.com/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://ritahazan.com/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://ritahazan.com/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2512
One of the most important metrics for
Rita Hazan
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2577
) and their Domain Rating.

Total Keywords

2577
Why does this matter for
Rita Hazan
SEO strategy? 

This is the total number of keywords where 
Rita Hazan
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

919
The total number of domain who have a link to  
Rita Hazan
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5225
What's a backlink? A link from another domain that redirect to  
Rita Hazan
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5166

Backlinks NoFollow

1567

Backlinks Redirect

59

Backlinks Images

398

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

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ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Facebook Pixel

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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

More details →
OptinMonster

OptinMonster

OptinMonster enables you to create professionally designed opt-in forms without writing code.

widgets

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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