The Farmer's Dog

Marketing Strategy Breakdown

Logo of
The Farmer's Dog
An overview of
The Farmer's Dog
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

The Farmer's Dog

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for The Farmer's Dog? You're in the right place!

We display here a overview of The Farmer's Dog email marketing strategy - along with other brands from the Pet industry.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

The Farmer's Dog

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

The Farmer's Dog

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Farmer's Dog

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Farmer's Dog

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Featured Email Marketing Assets from

The Farmer's Dog

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The Farmer's Dog

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The Farmer's Dog

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The Farmer's Dog

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Featured Ads and Paid Media Examples from

The Farmer's Dog

The Farmer's Dog
The Farmer's Dog

Feed Ad from

The Farmer's Dog

The Farmer's Dog
The Farmer's Dog

Feed Ad from

The Farmer's Dog

The Farmer's Dog
The Farmer's Dog

Feed Ad from

The Farmer's Dog

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thefarmersdog.com/

Domain Rating

This is the overall metric that matters most, as it sets
The Farmer's Dog
domain SEO authority.

It shows the power of
The Farmer's Dog
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.thefarmersdog.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.thefarmersdog.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.thefarmersdog.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.thefarmersdog.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

183983
One of the most important metrics for
The Farmer's Dog
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
14
) and their Domain Rating.

Total Keywords

14
Why does this matter for
The Farmer's Dog
SEO strategy? 

This is the total number of keywords where 
The Farmer's Dog
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

97813
The total number of domain who have a link to  
The Farmer's Dog
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

246
What's a backlink? A link from another domain that redirect to  
The Farmer's Dog
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

17144

Backlinks NoFollow

16114

Backlinks Redirect

6849

Backlinks Images

55

Backlinks Frame

2741

Backlinks Form

4

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Datadog

Datadog

Cloud Monitoring as a Service system.

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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