Yumwoof

Marketing Strategy Breakdown

Logo of
Yumwoof
An overview of
Yumwoof
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Yumwoof

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Yumwoof? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Yumwoof could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 65.22% of their emails - the main ones they use are 🔥 🐶 😱 🥩 🐄 🦈.

On Panoramata, we gather and analyze the entire Yumwoof email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were '🔥 Last Chance: Spring Beef Sale Ends in 7 Days' and 'For Mom's Dog'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 34 on https://yumwoof.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Yumwoof

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Yumwoof

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

612.41
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Yumwoof

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

The - 3 - ingredients - your - Your - Beef

Emoji use in subject lines

65.22
% of subject lines have emojis

Most popular emojis

🔥 - 🐶 - 😱 - 🥩 - 🐄 - 🦈

🔥 - 🐶 - 😱 - 🥩 - 🐄 - 🦈

Yes, these emojis are pretty. But what are their usage telling us? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Yumwoof

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Featured Email Marketing Assets from

Yumwoof

🔥 Last Chance: Spring Beef Sale Ends in 7 Days

🔥 Last Chance: Spring Beef Sale Ends in 7 Days

Email from

Yumwoof

For Mom's Dog

For Mom's Dog

Email from

Yumwoof

Perfect Kibble Chicken is back in stock! 🔥

Perfect Kibble Chicken is back in stock! 🔥

Email from

Yumwoof

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Featured Ads and Paid Media Examples from

Yumwoof

Yumwoof
Yumwoof

Feed Ad from

Yumwoof

Yumwoof
Yumwoof

Feed Ad from

Yumwoof

Yumwoof
Yumwoof

Feed Ad from

Yumwoof

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://yumwoof.com/

Domain Rating

34
This is the overall metric that matters most, as it sets
Yumwoof
domain SEO authority.

It shows the power of
Yumwoof
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://yumwoof.com/
, as their domain authority is
34
, their score can be considered under average.

Here, for
https://yumwoof.com/
, as their domain authority is
34
, their score can be considered average.

Here, for
https://yumwoof.com/
, as their domain authority is
34
, their score can be considered pretty good! 🙌

Here, for
https://yumwoof.com/
, as their domain authority is
34
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

14635
One of the most important metrics for
Yumwoof
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12720
) and their Domain Rating.

Total Keywords

12720
Why does this matter for
Yumwoof
SEO strategy? 

This is the total number of keywords where 
Yumwoof
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

501
The total number of domain who have a link to  
Yumwoof
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Yumwoof
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

13

Backlinks NoFollow

0

Backlinks Redirect

3

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AppHQ

AppHQ

Shopify app builder.

shop

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Better Replay

Better Replay

Free session recording and replay app.

analytics

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Bing Shopping

Bing Shopping

Sell products on Bing Ads network via Shopify.

shop

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Related Industries

Pet Food

brands overview


Pet food is a specialty food for domesticated animals that is formulated according to their nutritional needs. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food.

Pet Food
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

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