Front Of The Pack

Marketing Strategy Breakdown

Logo of
Front Of The Pack
An overview of
Front Of The Pack
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Pet
ecommerce industry.

Front Of The Pack

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Front Of The Pack? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Front Of The Pack could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 6.67% of their emails - the main ones they use are 🐶.

We display here a overview of Front Of The Pack email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'How about a restock on dog treats?' and 'Cyber Monday is here!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 53 on https://fotp.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Front Of The Pack

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Front Of The Pack

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2788.63
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Front Of The Pack

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Movement - We - ll - double - How - 25

Emoji use in subject lines

6.67
% of subject lines have emojis

Most popular emojis

🐶

🐶

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Front Of The Pack

Featured Email Marketing Assets from

Front Of The Pack

How about a restock on dog treats?

How about a restock on dog treats?

Email from

Front Of The Pack

Cyber Monday is here!

Cyber Monday is here!

Email from

Front Of The Pack

New Product Alert - 20% Off Air Dried Food - Fresh Food Without The Fuss.

New Product Alert - 20% Off Air Dried Food - Fresh Food Without The Fuss.

Email from

Front Of The Pack

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Front Of The Pack

Featured Ads and Paid Media Assets from

Front Of The Pack

Front Of The Pack
Front Of The Pack

Why dog owners are upgrading to our new air-dried food... Mary ⭐⭐⭐⭐⭐ So thankful for this food! "Fantastic product! Rocky loves it! All organic ingredients listed in big bold letters right on the front of the bag! 2 weeks in and Rocky is a happier, healthier pup with more energy, a beautiful healthy coat and a perfect checkup." Hayley ⭐⭐⭐⭐⭐ My Dog Loves This Food! "My Yorkshire terrier, Romy, loves this food! When I introduced her to it, I mixed it with her previous food, and she ate the FOTP pieces only. When she sees me pull out the bag she gets so excited. This food really is amazing for my pup!" Victoria ⭐⭐⭐⭐⭐ Magically Nutritious "My Yorkie, Minnie, is beyond picky. She will rarely eat kibble unless we mix it with some sort of wet food. She does love treats, and her favorite is a jerky. Enter this air dried food - the perfect mix of dog food and "jerky". She absolutely adores it! I've never seen her gobble up her food so fast. It is super convenient to pour into her bowl and contains all the nutrition that kibble would give her. I love that it's all natural and I don't have to question what ingredients are in it. I will definitely be buying this for Minnie again soon!" Aubrey ⭐⭐⭐⭐⭐ Great for skin allergies "We love this product! my dog has skin allergies and i haven't had any issues with flares since feeding him this. we love that it's natural and no added ****! definitely something i will continue to buy!" ---------- Get 20% off your first order and a 90 day guarantee ----------

Fresh Food Quality. Dry Food Convenience [20% Off Air-Dried Food]

Fresh Food Quality. Dry Food Convenience [20% Off Air-Dried Food]

Feed Ad from

Front Of The Pack

Front Of The Pack
Front Of The Pack

Why dog owners are upgrading to our new air-dried food... Mary ⭐⭐⭐⭐⭐ So thankful for this food! "Fantastic product! Rocky loves it! All organic ingredients listed in big bold letters right on the front of the bag! 2 weeks in and Rocky is a happier, healthier pup with more energy, a beautiful healthy coat and a perfect checkup." Hayley ⭐⭐⭐⭐⭐ My Dog Loves This Food! "My Yorkshire terrier, Romy, loves this food! When I introduced her to it, I mixed it with her previous food, and she ate the FOTP pieces only. When she sees me pull out the bag she gets so excited. This food really is amazing for my pup!" Victoria ⭐⭐⭐⭐⭐ Magically Nutritious "My Yorkie, Minnie, is beyond picky. She will rarely eat kibble unless we mix it with some sort of wet food. She does love treats, and her favorite is a jerky. Enter this air dried food - the perfect mix of dog food and "jerky". She absolutely adores it! I've never seen her gobble up her food so fast. It is super convenient to pour into her bowl and contains all the nutrition that kibble would give her. I love that it's all natural and I don't have to question what ingredients are in it. I will definitely be buying this for Minnie again soon!" Aubrey ⭐⭐⭐⭐⭐ Great for skin allergies "We love this product! my dog has skin allergies and i haven't had any issues with flares since feeding him this. we love that it's natural and no added ****! definitely something i will continue to buy!" ---------- Get 20% off your first order and a 90 day guarantee ----------

Fresh Food Quality. Dry Food Convenience [20% Off Air-Dried Food]

Fresh Food Quality. Dry Food Convenience [20% Off Air-Dried Food]

Feed Ad from

Front Of The Pack

Front Of The Pack
Front Of The Pack

Why dog owners are upgrading to our new air-dried food... Mary ⭐⭐⭐⭐⭐ So thankful for this food! "Fantastic product! Rocky loves it! All organic ingredients listed in big bold letters right on the front of the bag! 2 weeks in and Rocky is a happier, healthier pup with more energy, a beautiful healthy coat and a perfect checkup." Hayley ⭐⭐⭐⭐⭐ My Dog Loves This Food! "My Yorkshire terrier, Romy, loves this food! When I introduced her to it, I mixed it with her previous food, and she ate the FOTP pieces only. When she sees me pull out the bag she gets so excited. This food really is amazing for my pup!" Victoria ⭐⭐⭐⭐⭐ Magically Nutritious "My Yorkie, Minnie, is beyond picky. She will rarely eat kibble unless we mix it with some sort of wet food. She does love treats, and her favorite is a jerky. Enter this air dried food - the perfect mix of dog food and "jerky". She absolutely adores it! I've never seen her gobble up her food so fast. It is super convenient to pour into her bowl and contains all the nutrition that kibble would give her. I love that it's all natural and I don't have to question what ingredients are in it. I will definitely be buying this for Minnie again soon!" Aubrey ⭐⭐⭐⭐⭐ Great for skin allergies "We love this product! my dog has skin allergies and i haven't had any issues with flares since feeding him this. we love that it's natural and no added ****! definitely something i will continue to buy!" ---------- Get 20% off your first order and a 90 day guarantee ----------

Fresh Food Quality. Dry Food Convenience [20% Off Air-Dried Food]

Fresh Food Quality. Dry Food Convenience [20% Off Air-Dried Food]

Feed Ad from

Front Of The Pack

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://fotp.com/

Domain Rating

53
This is the overall metric that matters most, as it sets
Front Of The Pack
domain SEO authority.

It shows the power of
Front Of The Pack
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fotp.com/
, as their domain authority is
53
, their score can be considered under average.

Here, for
https://fotp.com/
, as their domain authority is
53
, their score can be considered average.

Here, for
https://fotp.com/
, as their domain authority is
53
, their score can be considered pretty good! 🙌

Here, for
https://fotp.com/
, as their domain authority is
53
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8865
One of the most important metrics for
Front Of The Pack
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5051
) and their Domain Rating.

Total Keywords

5051
Why does this matter for
Front Of The Pack
SEO strategy? 

This is the total number of keywords where 
Front Of The Pack
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

610
The total number of domain who have a link to  
Front Of The Pack
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5168
What's a backlink? A link from another domain that redirect to  
Front Of The Pack
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5161

Backlinks NoFollow

1784

Backlinks Redirect

6

Backlinks Images

1051

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Front Of The Pack

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Affiliate Window

Affiliate Window

The webpage has affiliate window based affiliate links - now known as AWIN.

ads

Discover →More details →
Amplitude

Amplitude

Mobile analytics platform.

analytics

Discover →More details →
AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

Discover →More details →
Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

Discover →More details →
Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

Discover →More details →
ShoppingGives

ShoppingGives

Charitable giving system for Shopping websites.

payment

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Vercel

Vercel

Serverless hosting platform. Previously known as ZEIT.

hosting

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

PETKIT

Accessories

More details →

Lucky Paws

Pet

More details →

Edgard & Cooper - FR

Pet

More details →

Pluto Square

Pet

More details →

Related Insights

How to Analyze Your Competitors Marketing Strategy

Here's a step-by-step guide on how to truly analyze your competitors' marketing strategy.

Marketing
How to Analyze Your Competitors Marketing Strategy

How to Spy on ecommerce Competitors

Learning how to spy on eCommerce competitors is one of those smart things you can do to revisit your own marketing strategy.

Marketing
How to Spy on ecommerce Competitors

Abandoned Cart Email examples and best practices for the Fashion Industry

We dove into some most popular fashion brands to see how they reach out to their prospective customers when a cart has been left behind. Here, we picked out some fave emails and best practices. All thanks to Panoramata we were able to track their lost checkout journey. We encourage you to read on. Whether you belong to the fashion industry or not, these really help.

Marketing
Abandoned Cart Email examples and best practices for the Fashion Industry

Related Industries

Pet Supplies

brands overview

Pet supplies are also a large portion of the Pet market.  It includes treats, toys, supplements, grooming essentials, collars and tags, cages, beds, etc. – all for the welfare and wellness of our pet buddies.

Pet Supplies
brands →

Pet

brands overview

The Pet industry consists of many significant branches. Pet food and treats, pet supplies and accessories, pet services like vet care, pet insurance, etc.  These industries rake in millions of dollars each year. 

Pet
brands →

Ready to dive in?
Get started today.