The Sill

Marketing Strategy Breakdown

Logo of
The Sill
An overview of
The Sill
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

The Sill

- Ecommerce marketing strategy

Interested to gather some elements regarding The Sill ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! The Sill could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 10.64% of their emails - the main ones they use are 👀 💚 🐾 🌱 🌸 🐱.

We display here a overview of The Sill email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'What you've been eyeing is on sale 👀' and 'Signs your plant needs to be repotted'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.thesill.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

The Sill

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

The Sill

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1424.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Sill

 gets a score of

-1.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

two - of - our - new - Need - Succulent

Emoji use in subject lines

10.64
% of subject lines have emojis

Most popular emojis

👀 - 💚 - 🐾 - 🌱 - 🌸 - 🐱

👀 - 💚 - 🐾 - 🌱 - 🌸 - 🐱

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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The Sill

Featured Email Marketing Assets from

The Sill

What you've been eyeing is on sale 👀

What you've been eyeing is on sale 👀

Email from

The Sill

Signs your plant needs to be repotted

Signs your plant needs to be repotted

Email from

The Sill

Just in! New arrivals for June

Just in! New arrivals for June

Email from

The Sill

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

The Sill

Featured Ads and Paid Media Assets from

The Sill

The Sill
The Sill

Plants make people happy, and we like to spread the love. We send free plants to 1 winner per month for simply signing up to receive summer plant care tips.

Home decor, on us

Home decor, on us

Feed Ad from

The Sill

The Sill
The Sill

Our favorite plants, now available in a larger size, to help you bring the outdoors in.

Plants Make People Happy

Plants Make People Happy

Feed Ad from

The Sill

The Sill
The Sill

Our favorite plants, now available in a larger size, to help you bring the outdoors in.

Plants Make People Happy

Plants Make People Happy

Feed Ad from

The Sill

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thesill.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
The Sill
domain SEO authority.

It shows the power of
The Sill
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.thesill.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.thesill.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.thesill.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.thesill.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

559954
One of the most important metrics for
The Sill
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
114456
) and their Domain Rating.

Total Keywords

114456
Why does this matter for
The Sill
SEO strategy? 

This is the total number of keywords where 
The Sill
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

927
The total number of domain who have a link to  
The Sill
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

84978
What's a backlink? A link from another domain that redirect to  
The Sill
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

84549

Backlinks NoFollow

43660

Backlinks Redirect

78

Backlinks Images

6433

Backlinks Frame

0

Backlinks Form

326

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The Sill

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
SMSBump

SMSBump

eCommerce text message marketing and automation.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

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brands overview

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brands →

Garden

brands overview

A garden is a small piece of ground used to grow vegetables, fruit, herbs, or flowers. It is usually located near home and is considered part of the Home industry. 

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