Average subject length
16
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
798.78
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-4.8
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Klaviyo
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
0.0
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
You - Missed - We've
Words appearing most often in the sampled subject lines.
Domain rating
72
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
11785
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
5263
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
3558
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
123983
Total links from other websites pointing to this brand.
Text backlinks
123938
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
7253
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
38
Backlinks that lead to the brand through a redirect.
Image backlinks
4783
Backlinks attached to images rather than text.
Frame backlinks
0
Backlinks recorded inside embedded frames.
Form backlinks
7
Links recorded through HTML form actions.
Explore more brands in these industries
You're looking for Email Ecommerce Marketing data for Poketo? You're in the right place!
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 16 characters, they're doing good - they even have room to add some characters and their open rate will remain good!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
On Panoramata, we gather and analyze the entire Poketo email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, one of them was 'We've Missed You'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.poketo.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1-minute signup, no credit card required
with Mehdi, our founder
