Tushy

Marketing Strategy Breakdown

Logo of
Tushy
An overview of
Tushy
Marketing Strategy data - their Email Marketing Strategy (some of their
Retention science
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Tushy

- Ecommerce marketing strategy

Interested to gather some elements regarding Tushy ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Tushy team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Retention science .

Fun fact - they're using emojis in 27.73% of their emails - the main ones they use are 🍑 💩 💨 🎣 👀 🥂.

On Panoramata, we gather and analyze the entire Tushy email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Save $200 on the luxury loo of your dreams 🥂' and 'Save $200 on the luxury loo of your dreams 🥂'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://hellotushy.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Tushy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Tushy

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1563.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tushy

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Retention science

Most common words

butt - dial - you? - The - Save - Happy

Emoji use in subject lines

27.73
% of subject lines have emojis

Most popular emojis

🍑 - 💩 - 💨 - 🎣 - 👀 - 🥂

🍑 - 💩 - 💨 - 🎣 - 👀 - 🥂

What does it say about their email marketing strategy - especially on their subject lines? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tushy

with Panoramata

Featured Email Marketing Assets from

Tushy

Save $200 on the luxury loo of your dreams 🥂

Save $200 on the luxury loo of your dreams 🥂

Email from

Tushy

Save $200 on the luxury loo of your dreams 🥂

Save $200 on the luxury loo of your dreams 🥂

Email from

Tushy

Why are Americans so behind on caring for their behinds??

Why are Americans so behind on caring for their behinds??

Email from

Tushy

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Featured Ads and Paid Media Examples from

Tushy

Tushy
Tushy

Shop TUSHY...because friends don't let friends walk around with dirty butts.

Meet the Poo-Fect Gift  🎁

Meet the Poo-Fect Gift 🎁

Feed Ad from

Tushy

Tushy
Tushy

Shop TUSHY...because friends don't let friends walk around with dirty butts.

Meet the Poo-Fect Gift  🎁

Meet the Poo-Fect Gift 🎁

Feed Ad from

Tushy

Tushy
Tushy

Your booty (& your bathroom) deserves an upgrade. Meet TUSHY: the modern bidet. @newdarlings

TUSHY: The #1 Way to Go #2

TUSHY: The #1 Way to Go #2

Feed Ad from

Tushy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://hellotushy.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Tushy
domain SEO authority.

It shows the power of
Tushy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://hellotushy.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://hellotushy.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://hellotushy.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://hellotushy.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

201744
One of the most important metrics for
Tushy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
41143
) and their Domain Rating.

Total Keywords

41143
Why does this matter for
Tushy
SEO strategy? 

This is the total number of keywords where 
Tushy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

605
The total number of domain who have a link to  
Tushy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

41174
What's a backlink? A link from another domain that redirect to  
Tushy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

40955

Backlinks NoFollow

17083

Backlinks Redirect

209

Backlinks Images

3586

Backlinks Frame

7

Backlinks Form

3

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Afterpay

Buy now pay later system from Australia. Owned by Square.

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AfterSell

Post checkout upsell for Shopify.

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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find the perfect example
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on competitors"
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