Misen

Marketing Strategy Breakdown

Logo of
Misen
An overview of
Misen
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Misen

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Misen, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Misen team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 🔹 ➡️ 🔵 ✈️ 👀.

We display here a overview of Misen email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'The Misen Dutch Oven is here!' and 'Only 50 units left…'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 45 on https://www.misen.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Misen

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Misen

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2567.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Misen

 gets a score of

2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

welcome - gift - for - you - Expires - units

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

🔹 - ➡️ - 🔵 - ✈️ - 👀

🔹 - ➡️ - 🔵 - ✈️ - 👀

Let's take a moment to review their emoji use. How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Misen

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Featured Email Marketing Assets from

Misen

The Misen Dutch Oven is here!

The Misen Dutch Oven is here!

Email from

Misen

Only 50 units left…

Only 50 units left…

Email from

Misen

Got the blues? 🔹 🔵 🔹

Got the blues? 🔹 🔵 🔹

Email from

Misen

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Featured Ads and Paid Media Examples from

Misen

Misen
Misen

Feed Ad from

Misen

Misen
Misen

Feed Ad from

Misen

Misen
Misen

Feed Ad from

Misen

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.misen.co/

Domain Rating

45
This is the overall metric that matters most, as it sets
Misen
domain SEO authority.

It shows the power of
Misen
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.misen.co/
, as their domain authority is
45
, their score can be considered under average.

Here, for
https://www.misen.co/
, as their domain authority is
45
, their score can be considered average.

Here, for
https://www.misen.co/
, as their domain authority is
45
, their score can be considered pretty good! 🙌

Here, for
https://www.misen.co/
, as their domain authority is
45
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Misen
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1
) and their Domain Rating.

Total Keywords

1
Why does this matter for
Misen
SEO strategy? 

This is the total number of keywords where 
Misen
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

596
The total number of domain who have a link to  
Misen
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3404
What's a backlink? A link from another domain that redirect to  
Misen
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3404

Backlinks NoFollow

1523

Backlinks Redirect

0

Backlinks Images

234

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Bing Shopping

Bing Shopping

Sell products on Bing Ads network via Shopify.

shop

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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