Typology

Marketing Strategy Breakdown

Logo of
Typology
An overview of
Typology
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Typology

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Typology? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Typology could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Typology email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Give your skin the night it needs' and 'LAST CHANCE: time to say goodbye'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://global.typology.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Typology

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Typology

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2802.69
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Typology

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Let - them - choose - what - All - spa

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Typology

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Featured Email Marketing Assets from

Typology

Give your skin the night it needs

Give your skin the night it needs

Email from

Typology

LAST CHANCE: time to say goodbye

LAST CHANCE: time to say goodbye

Email from

Typology

LAST CHANCE to get these last chance products

LAST CHANCE to get these last chance products

Email from

Typology

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Featured Ads and Paid Media Examples from

Typology

Typology
Typology

The skincare-makeup hybrid+ Tinted serum with Vitamin C & Aloe Vera

Rated 4.2/5 by 1315 clients

Rated 4.2/5 by 1315 clients

Feed Ad from

Typology

Typology
Typology

The skincare-makeup hybrid+ Tinted serum with Vitamin C & Aloe Vera

Rated 4.2/5 by 1315 clients

Rated 4.2/5 by 1315 clients

Feed Ad from

Typology

Typology
Typology

The skincare-makeup hybrid+ Tinted serum with Vitamin C & Aloe Vera

Rated 4.2/5 by 1315 clients

Rated 4.2/5 by 1315 clients

Feed Ad from

Typology

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://global.typology.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Typology
domain SEO authority.

It shows the power of
Typology
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://global.typology.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://global.typology.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://global.typology.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://global.typology.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2854
One of the most important metrics for
Typology
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2038
) and their Domain Rating.

Total Keywords

2038
Why does this matter for
Typology
SEO strategy? 

This is the total number of keywords where 
Typology
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15
The total number of domain who have a link to  
Typology
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7515
What's a backlink? A link from another domain that redirect to  
Typology
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7515

Backlinks NoFollow

6661

Backlinks Redirect

0

Backlinks Images

15

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

Perfume
brands →

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

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